What Is Packaging Design
What Is Packaging? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.
Author Giles Calver
ISBN 9782880466183
Category Package Design Books