The Architecture of Image: Branding Your Professional Practice
The Architecture of Image: Branding Your Professional Practice explores how culture, collaboration, and communication create, develop, and sustain an enduring brand. Sharing insights and best practices and examples from some of the leading brands in the AEC industry, this book provides your firm with the understanding and tools to establish your brand in the professional service marketplace.
Author Craig Park, Tracy Black
ISBN 9780989338202
Category Branding Design Books