Branding and Product Design: An Integrated Perspective

Name: Branding and Product Design: An Integrated Perspective
ISBN: 9781409446262

Branding and Product Design discusses key questions about the link between product and brand and about design processes and innovation. It examines these questions on both macro and micro levels and provides the reader with tools to help understand the role of products in building a brand, and how to bring the brand and the product design process together.