The Physics of Brand: Understand the Forces Behind Brands That Matter
Authored by Aaron Keller, Managing Partner of branding and design firm CAPSULE, Dan Wallace, founder of Idea Food, and Renee Marino, founder of Cupitor Consulting, the Physics of Brand was created through a multi-disciplinary collaboration to form new understanding of how brands move through time and space to gain value. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Author Aaron Keller, Renee Marino, Dan Wallace
ISBN 9781440342677
Category Branding Design Books