The Advertising Concept Book: Think Now, Design Later
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, the Advertising Concept Book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
Author Pete Barry
ISBN 9780500292679
Category Advertising Books