Creative Direction in a Digital World: A Guide to Being a Modern Creative Director
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction and design that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.
Author Adam Harrell
ISBN 9781138847514
Category Digital Design Books