Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Author Tim Brown
ISBN 9780062856623
Category Design Books
