Furniture Marketing: From Product Development to Distribution
Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing.
Author Richard R. Bennington
ISBN 9781501355745
Category Furniture Design Books