d-ash design has completed the first outlet for sweets-retailer Candy Rox in the town of Rye, New York. The cutting-edge confectioners offer customers an entirely new retail experience, combining design features of an old-fashioned Main Street candy store with contemporary themes borrowed from skateboard and surf culture, and rock music.
David Ashen, President of d-ash design, and his team were responsible for the interior design. The overall brand strategy and graphic design was developed by Jan MacLatchie (NYC). The team, brought together by Candy Rox owners Trish Frohman and Valerie Stone, developed the prototype store for the new candy retailer. The first Candy Rox-a 1300-square-foot location in downtown Rye-recasts the traditional candy store as a hip destination for kids of all ages, selling everything from costume jewelry and framed rock-band posters to retro candies and headphones.
The shop has been styled by d-ash design with nostalgia-invoking vintage furniture, barrel lights and glass candy jars, alongside more modern elements that include graffiti-tagged walls festooned with skateboards and bright pop-culture posters. A chain-link fence suspended from the ceiling creates a grid that accommodates theatrical lighting and decorative seasonal fixtures and promotions.
The back of the store, clad in recycled timbers, features a small open lounge area that will be available for private party rentals. The plywood floors wrap up one side of the space to create a simulated skateboarding half-pipe, complimenting the overall concept.