dash design has recently designed the Truffle Express, Godiva's first freestanding chocolate kiosk. Located in San Francisco's Westfield Centre Mall, the iconic store's "hip little sister" allows customers to experience the beloved truffles in a new and fresh way.
Godiva's Truffle Express provides the shoppers with a quick grab-and-go experience, allowing for easy access to old favorites while introducing new and exciting seasonal flavors. The truffles can be purchased individually from the display case or in pre-assorted "tasting flights."
dash design partnered with Creative Brand Strategist Peter Levine to develop the identity of this new Godiva outlet. Less formal than a traditional Godiva store, the kiosk is designed to appeal to a younger, fast-paced, impulse-driven customer who wanted a treat or a small gift on the go. Truffle Express features clean lines and sleek materials, marrying the classic Godiva brand with cool, modern scheme.
"We sought to convey a sense of newness with this concept yet still connect to the core of Godiva brand," explained Jhipo Hong, dash design's Creative Director for architectural interiors. "We used bright fashion accent colors and materials to accessorize the clean monolithic design and the continuous 15-foot-long glass showcase to really celebrate the truffles."
The kiosk's seamless design is punctuated by hints of orange back painted glass, which add visual punch and draw attention to the display niches. An eye-catching, color-changing LED sign creates a visual beacon and also serves to represent the flavors of the season. To reinforce the concept of seasonality, multi-color changeable graphics are also used to signal the arrival of new flavors. With its modern aesthetic, streamlined purchasing process, and a decidedly fashion-driven, feminine palate, Godiva Truffle Express takes the philosophy of "grab-and-go" up a notch.
The Truffle Express is currently the only Godiva's freestanding chocolate kiosk. Other recent collaborations between dash design and Godiva include two Godiva stores in Seoul, Korea and one in Beijing, China, as well as the company's Flagship store on Madison Avenue in the New York City.
Photos: Sharon Risedorph