The Audio Branding Academy introduced the first ever Audio Branding Award, the only international award to recognize achievement in the growing field of audio branding. The award ceremony will be the highlight of the 2011 Audio Branding Congress, taking place November 17, 2011 at Columbia University.
The Audio Branding Academy has opened invitations to branding, music, marketing and advertising agencies with outstanding audio branding case studies completed in the last four years to submit for consideration.
Six case studies will be chosen from submissions to be presented at the 2011 Audio Branding Congress. Several jury members representing major international brands have already been confirmed, with the full jury to be named in the coming weeks. The winning case study will be chosen by Congress attendees via popular vote.
With the theme "Stay Connected, Sound Global," the Congress will gather the world's foremost experts and scholars in the fields of music, sound design, branding, marketing and cognitive research for a compelling day of discussion, education, case study reviews and trend forecasting. A diverse range of speakers will present case studies exploring audio branding for mobile devices, applications and emerging digital media.
The Audio Branding Award aims to further establish and institutionalize audio branding as an essential component in branding. "In the visual area, experts have long been listened to," Academy co-founder Kai Bronner explained, referring to the importance of visual branding in the advertising and marketing worlds. "It is high time to show as much appreciation to the ears of customers and stakeholders as to their eyes."
The Audio Branding Congress was founded in 2009 by the Audio Branding Academy in Hamburg, Germany. The Congress was originally structured to bring together audio branding professionals on an international level to discuss audio branding and its relevance and importance to brand communication.
Due to its enthusiastic reception, the Congress will move this year to New York City, where it will be hosted by audio branding, sound design, and original music house Expansion Team.
The Audio Branding Academy will provide applicants with forms and all necessary details. To submit a case study, please contact award at audio-branding-academy.org.