On 22 September 2011, Thonet opened its newest dedicated store in The Squaire, 660 meter long and the new core at Frankfurt airport. The Squaire is located above the ICE international terminal, presenting a magnet for the many visitors to Germany's largest airport who will be working, shopping, relaxing and availing themselves of the conference facilities. The decision behind this strategic move is part of a drive to raise the brand's market profile and expand Thonet's international business.
The Thonet store is aimed at professionals from the fields of architecture and interior design: retailers from Germany and Europe can get to the store in two or three hours by train, aeroplane or car. Visitors who simply want to while away a little time at The Squaire can experience a little piece of the authentic world of Thonet: in this attractive new setting they can familiarise themselves with the firm's rich tradition.
The Squaire's spectacular architecture provides the perfect backdrop for Thonet's timeless, elegant designs. The company sees the store as the perfect platform on which it can convincingly demonstrate its approach to design. The new showroom will be overseen by Michael Thonet, the long-standing director of the Frankfurt-based Thonet Forum.