As part of its Conscious initiative, H&M has created an exclusive collection of red-carpet looks, all made from more sustainable materials such as organic cotton and hemp as well as recycled polyester. The collection showcases the diversity of what is now possible in greener fashion, with outfits in different styles reflecting the variety of today's red carpet fashion.
The collection has already been seen on the red carpet. Amanda Seyfried wore the blue tuxedo blazer and shorts at a London premiere, Oscar nominee Viola Davis has been seen in the hot-pink sleeveless top and skirt and Kristin Davis wore the apple green embroidered dress to a Vanity Fair event. Michelle Williams wore an H&M custom-made gold-draped organic cotton bodice with a satin-backed crepe trumpet skirt at this year's BAFTAs in London. A top and skirt inspired by Michelle's exclusive gown will be available in selected H&M stores when the Exclusive Conscious collection is launched.
H&M's Exclusive Conscious collection will be available from April 12 in around 100 stores worldwide.