McLean Design has recently transformed the Mothers LeatherTech's product line to look more like cosmetics or skin care packaging than the usual nuts-and-bolts aesthetic common to the automotive category.
"Our team saw the need to position this revolutionary new product in a revolutionary new way," commented Ian McLean, founder and creative director at McLean Design. "The bold packaging is a huge point of difference in a traditionally conventional market segment."
Leveraging Mothers bold red equity, the contemporary styling epitomizes their forward thinking. Descriptors read like high-end personal care products with names such as Foaming Wash and Moisture Infusion Gel Cream.
Establishing a relationship between expensive leather interiors and sophisticated skin care and cosmetics helps drive home the value of the offering in a way that is both contemporary and persuasive.