McLean Design has redesigned the brand identity and packaging system for Native Maui, an organic, chemical-free sunscreen line out of Hawaii.
McLean Design's ultra-premium solution captures the true spirit of Native Maui's exotic roots. Inspired by the beautiful flora and fauna of the Hawaiian Islands and the company's heartfelt commitment to living in harmony with nature, the new brand mark is reminiscent of a carved tribal mask, with details that evoke its cultural heritage.
While these organic, chemical-free sun care products are produced from all-natural local-source ingredients, some as ancient as the volcanoes themselves, the overall feel is one of unabashed luxury - a look that appeals to Hawaii's affluent international tourist base and sun worshippers everywhere who are willing to pay a premium for high-end, all natural solutions.