The Dieline has unveiled its new new branding and identity, designed by Pearlfisher New York. The logo consists of The Dieline wordmark in black accompanied by one of multiple different package icons in Dieline blue.
"As the Dieline continued to grow, it was imperative that it do so with the same passion and authority that lends it such credibility today," said Hamish Campbell, Pearlfisher New York Creative Director.
"The new identity we created is both expressive and iconic, allowing the brand to evolve while reinforcing its position as a consistent arbiter of taste in the world of packaging design. The interchangeable icons that support the brand mark tell the story of The Dieline's increasing influence outside of their website while also serving as a modern secondary visual language to help support future growth."