Volvo has unveiled its new XC90 last night in Sweden. A product of three years of development and part of a USD 11bn investment program, the all-new XC90 marks a new chapter in the Swedish automakers 87-year history.
The XC90 is an embodiment of Swedish luxury and Scandinavian design. It delivers on its promise to introduce a visually striking, premium quality seven seat SUV with world leading safety features, an unrivalled combination of power and fuel efficiency and a superior interior.
"The new interior is pure and uncluttered, while still radiating the sophisticated confidence and formality that luxury SUV customers expect," commented Thomas Ingenlath, Senior Vice President Design of Volvo Car Group. "The simplicity is perfectly in tune with our Scandinavian design heritage."
The XC90 includes a tablet-like touch screen control console, which forms the heart of an all-new in-car control system. This system is virtually button free and represents an entirely new way for drivers to control their car and access a range of Internet-based products and services creating an interior that is modern, spacious and uncluttered.
The new XC90 interior combines materials such as soft leather and wood with handcrafted details, including a gear lever made of crystal glass from Orrefors, the famous Swedish glassmaker, and diamond-cut controls for the start/stop button and volume control. The car features one of the top audio systems available in the automotive world after joining forces with audio experts at renowned British audio company Bowers & Wilkins.