Volvo has been awarded the 2015 Red Dot 'Best of the Best' Product Design Award for its XC90 luxury SUV.
"The new XC90 is the vanguard of Volvo's new design direction," said Thomas Ingenlath, Senior Vice President Design at Volvo Cars. "In our work on this car we have been very much aware of Volvo's heritage, the value of authenticity and Scandinavian design, but we have also taken some bold and progressive steps forward, aiming for a design style and execution level that pushes our boundaries. I am very proud that our new flagship has won the prestigious Red Dot: Best of the Best award."
The XC90 represents a new beginning for Volvo in terms of design philosophy and has been credited with taking the luxury SUV to a new level. Characterized by precision design and attention to detail, the XC90 paves the way for future Volvo car designs with signature design elements. These include the new face of Volvo with a new Volvo logo and a floating grille, and the celebrated T-shaped 'Thor's Hammer' daytime running lights.
Carrying the precision and pioneering exterior design inside the car, Head of Volvo Design, Thomas Ingenlath and his team have created a serene and relaxing interior combining the finest natural materials such a leather, wood and crystal with a calming and luxurious take on Scandinavian Design. This is also reflected in the way that Volvo approached the total redesign of the information displays and interaction in the car, reducing complexity and creating a uniquely intuitive interface.