Cartils developed a pouch that is impactful and recognisable for Monte Scroppino Originale. The new design reflects the mysterious, sexy and premium image of the brand.
The curvy shape and soft texture of the pouch refers to its cocktail nature. The white and silver colours create a refined refreshing image. Whereas the depiction of the white cocktail glass in the middle with the lemon slice indicate to the consumers the refreshing taste expectation, while the subtle Italian flag on the bottom of the pouch refers to the heritage of the brand.