Cartils has designed the packaging for the new premium health water brand 'Phocus.' Combining smooth release tea caffeine and only natural flavors, this premium water offers unparalleled, zero-calorie hydration and is set to be a game changer.
With a wealth of research and refinement behind the product itself, the creative design team at Cartils had to tell a very unique, nuanced brand story: one which blended science with the emotionally evocative. Achieving just the right look and feel required the niche experience and expertise of an established beverage branding agency.
"The value proposition of Phocus is clear: the best of nature made better by science," said Neil Vestrini, Cartils Creative Director. "By incorporating themes such as 'nature's laboratory' and graphic elements with botanical hand drawings, we've established a visual language befitting of what Phocus both is and what it does."