The District created the identity for Cooke Curtis & Co, a new estate agency that wants to make an impact with a brand that is very fresh and stands out in the sector, while still holding onto the heritage of its founders who bring over 30 years of experience. The studio was tasked with creating a brand identity that would work across a range of printed and digital media, from letterheads, business cards and a website to 'for sale' signs, key rings and vehicle graphics.
The Cooke Curtis & Co. identity alludes subtly to brickwork, with typography central to the brand in place of the usual cliched imagery. Key messages are at the forefront of the brand's communications, implicitly conversational and using negative space to echo the plain speaking approach of the client which cuts through an industry fraught with hyperbole.
The consistency of the brand language and the high quality of the materials used carry a lot that's implicit about the company's rejection of cliché. The monochrome colour scheme projects boldness and confidence which are strong associations for the estate agency service.