The District recently designed the branding and packaging for Old Friends Brewery. Old Friends Brewery was founded by two old friends who saw a gap in the UK's burgeoning American-style craft beer scene for a Cambridge-based brewery.
OFB produces beers based on friendship and its brand represents this through emotive language and the variety of expressions and feelings communicated by the OFB marque. It's in-your-face, maybe even a little truculent, but it's not apologetic about the enthusiasm and passion that the brewers bring to their product.
The bottle label introduces a bold, stripped back, black and white colour scheme and typography which contrasts with the playfulness of the marque. Colour is applied subtly through the bottle caps, which vary in colour for different beers.
