Absolut has unveiled Mix, the latest of the brand's acclaimed series of limited edition bottles. Inspired by the six colors of the LGBT Pride flag, the design's semi-transparent triangles allow the bottle's colours to overlap in distinct ways when viewed from different angles. This intersecting effect symbolizes the connection that is created when various unique individuals mix together.
The bottle's design hints toward both the 2008 & 2015 Absolut Colours editions developed in collaboration with the Pride flag creator Gilbert Baker, as well as the 2009 No Labels edition, a bottle with no labels or logos, which celebrated the potential of a world where people were accepted for who they are, rather than by any labels.
