"Movement can a powerful part of any brand. Just like Beyoncé, Michael Jackson, Madonna, John Travolta and Fred Astaire made motion an integral part of their brands and careers, everyday brands can also use motion as a powerful tool for differentiation and meaning," states brand identity specialist David Brier.
After 3 decades of building brands with over 325 international awards including the ADC, Graphis and the AIGA, David started to explore the power of movement to add an additional dynamic to the brands he develops.
To show the impact, David produced a 2-minute compilation video that celebrates movement.