Garbergs_Project designed the brand identity for Northvolt, one of Sweden's largest energy projects in history started by former Tesla manager Peter Carlsson. Northvolt's factory will become as big as Tesla Gigafactory, and produce batteries with a total capacity of 35 GWh annually.
"We wanted to highlight the contrast between the high-tech industry and the environmental values," commented Karin Ahlgren, the designer behind identity. "The battery's plus and minus signs are hidden in the logo and the letters were built around them. Color wise, it was simple, silver is the color of lithium so it became an natural part of the identity."
