MPC Creative has created the fully animated opening titles for Semi-Permanent's 2018 conference. MPC Creative's Marc Smith directed the sequence, with VFX and animation by MPC and original music crafted by Nylon Studios' composer Zac Colwell.
"There was a literal meaning that I wanted to create a sequence with levity - a fun and lively character piece and a wild spectrum of enthusiasm and emotion," Smith commented. "It was a chance to follow my own advice: not to take myself too seriously and fall in love with design all over again, specifically character work, which is something I adore."
The team built out the creature's fun personality, detailing all of his quirks, textures, form and range of motion. To guide the process, Smith used a unique technique to share his vision with the team: "I made a curated playlist for the animation team, so that they would understand the tone I wanted to achieve. I even acted out all the scenes personally, so that they had a clear reference!"
Images: Courtesy of MPC Creative