The 2019 Salone del Mobile.Milano, the world's preeminent design fair, will be held April 9-14 at Rho Fiera Milano. Salone has taken the word 'ingenuity' to heart when looking at this year's edition. As explained in their 2019 Manifesto, Salone is a hub for connection, creativity, and innovation... with Milan's history of ingenuity and willingness to experiment at its core.
"At this particular time of great success for Milan, it is important to consolidate the Salone del Mobile's powers of attraction, offering its visitors not just a wide range of products, but, especially, opportunities for international interface and for reflection on the relationship between creativity and business," commented Claudio Luti, President of the Salone del Mobile. "Looking again at the keywords of its Manifesto, a statement intended to refocus on the values that have helped make the event the leading appointment for the design sector at international level, the Salone is introducing a new word. That word is 'ingenuity', in other words intelligence as the trigger of creativity, the meaning of talent, and the ingenious ability to create and think. All gifts that our companies possess, that our designers develop and that stem from our roots, and a word that constitutes an invitation to keep looking forward, not to rest on our laurels, to believe that everything can always be reinvented and rediscovered with fresh eyes that look to the future. 'Ingenuity' also pays homage to Leonardo, in the year of the 500th anniversary of his death, the Master of all creatives, the forerunner of the relationship between creative and entrepreneur, a man of progress, of the future and of the present, who came to Milan for the very purpose of developing his relationship with the form of creating."
More than 2,000 exhibitors will be presenting outstanding products and solutions for contemporary living with an informed eye to the future and which combine design, technology, flexibility and sustainability.