New York-based design studio, adolescent created the graphics package for Hollywood's biggest night for kids, Nickelodeon's Kids' Choice Awards 2008 hosted by Jack Black
Kids' Choice Awards 2008 on March 29th, Nickelodeon's huge annual live awards show, this year hosted by Jack Black, is Hollywood's biggest night for kids and Nickelodeon's single biggest event.
adolescent's graphics packaging focuses on the heart and soul of the event: the kids. Creating the logo in the form of a stencil, a grassroots media tool, puts everything into the kids' hands. The logo becomes a lens through which kids capture and transform what they see into a popping, crowd-filled world, animated with excitement!
With the DIY, street-art or zine-style promo, the Kids' Choice Awards becomes more than just a moment to value kids' opinions; it gives them opportunity for self-expression, encouraging their point of view. It also reflects the mixed-media, sensory-overload of kids' experience today. The look will be translated internationally for Kids' Choice Awards around the globe, the scale of the logo fluctuates from the size of a postage stamp to the size of a building, and the logo becomes a passport needed to travel in the Kids' world. The stars are there for the kids, the awards voted on by the kids, and the graphics packaging is from the world of the kids.
