Geyrhalter Design, the Los Angeles based design agency that specializes in creating Brand Atmospheres for their mixed vertical clientele, will be featured in the latest book on international branding by famed publishing house Taschen with seven of their recent Identity Designs.
The multilingual book entitled Logo Design 2, which promises to be a collection of "the world's best graphic symbols, trademarks and logotypes," with a worldwide release in May, will feature Geyrhalter Design's identities for clients in the Hospitality, Online Services, Technology, Media & Entertainment and Nonprofit industries.
"Over the years, as I keep directing our Corporate ID work, I see myself push more and more towards conceptual simplicity. Strangely, the simpler the outcome, the longer it took to achieve that design. Taschen's selection of our work provides a great snapshot of the strong visual simplicity we try to communicate through our latest clients' identities," says Fabian Geyrhalter about the recent successes of his firm.
In related news, Geyrhalter recently launched a new identity for Los Angeles firm Grossman Design & Construction, a full service design and building company that creates distinctive residential structures with an emphasis on smart design and meticulous attention to detail. The identity reflects the key attributes by shaping a modern, detail-oriented and clean structure out of custom letters spelling "GDC." A three dimensional approach that is not too far out for the sophisticated clientele of the company. A down to earth symbol, so to speak, that Geyrhalter Design will nurture into a brand over the upcoming months.