Absolut has unveiled Absolut Colours, a new limited edition bottle which is sleeved with the iconic Gilbert Baker rainbow flag. The bottle is designed to showcase the brand's ongoing support for people who express their true selves through art, love or any other way, regardless of who or where they are.
"Absolut has long supported freedom for creative and self-expression and encouraged people to be who they are," commented Adam Boita, Marketing Controller, Pernod Ricard. "We look back at our history within the LGBT community with pride and are excited to use the launch of Absolut Colours as an opportunity to re-establish ourselves as true pioneers in our continuous support for equality."