Advertising News
Executive Integrated Producer Dave Evans Joins Leading Interactive Company Hook
Hook announced today that it has enlisted former Executive Integrated Producer Dave Evans to lead company strategy and development.
Breathe Editing Morphs Into ThinkBreatheLive
Sometimes, it's not what's in a name, but in what's left out, and in the case of Breathe Editing - now known as ThinkBreatheLive - quite a bit was missing.
Brand New School's Jonathan Notaro Delivers Colorful New Spots for Mitchum Campaign via Mother New York
Mitchum's new "Love Thy Pits" campaign, which spans television, print, digital, social media, point-of-sale, out-of-home and radio, uses humor, cutting edge animation and bold iconography to convey product benefits and Mitchum's love of armpits in a smart, simple way.
Nice Shoes Takes Friskies to 3D Cinema
Nice Shoes recently converted the new "Adventureland/Tasty Treasures Combo" Friskies spot from 2D to 3D, just in time to premiere during Pirates of the Caribbean: On Stranger Tides.
DIRECTV Hot House by MPC LA
DIRECTV turns up the heat in their latest installment for their "Frozen Moment" series of commercials directed by Noam Murro of Biscuit Filmworks for Grey.
Digital Domain and TRON Legacy Director Joe Kosinski Reunite for BMW
Fresh off the heels of "TRON: Legacy," Digital Domain joined forces once again with the team behind the film - director Joe Kosinski and editor Jim Haygood - on a new :30 spot for BMW via Grey West.
Wallpaper* Readers to Design and Receive Their Own Cover and Create a Personalised Rolex Ad
Readers of Wallpaper* will be able to design and receive their own cover for the August Handmade issue.
McDonald's Taps Kompost and DUCK for Unique Campaign
What does an advertising legend such as McDonald's do when it decides to shift (at least temporarily) from the live-action world to a rendered wonderland to promote its famous Happy Meals?
It's Personal: MINI's Guerilla Marketing Campaign Launches on Kurfurstendamm and Facebook
You can't choose your family, they say. Actually, with MINI you can. As of today citizens of Berlin, visitors to the German capital and Facebook users worldwide can make their choice when MINI presents the MINI family on Berlin's Kurfurstendamm boulevard as part of the guerilla campaign "It's personal."
Motion Theory's Mark Kudsi Directs Branded Music Video for the Fiat 500
As the Fiat 500 rolls off the assembly line and into US showrooms, director Mark Kudsi of commercial production company Motion Theory is upping the excitement with a kinetic branded music video that tells the story of Fiat owner and car preparing to meet each other.
Boccalatte Puts Sydney Film Festival in the Spotlight with the Launch of the 2011 Campaign
Sydney Film Festival launched a TVC and cinema commercial to promote the 2011 event, part of an integrated marketing and advertising campaign created by Boccalatte.
Absolute Gets Verizon Out of a Jam
Think your internet connection can do everything but drive you down the road? Well, check out Absolute's latest post work for Verizon FiOS and you'll start to believe it can do even that.
Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
Digital production studio Digital Domain was tapped by RSA director Carl Erik Rinsch to help Dodge envision what the future holds for those who love to drive.
There Was an Effects Studio That Made a Great Shoe
When the Canadian Real Estate Association decided to craft a spot portraying an old woman and her dozens of children living in a shoe-shaped home, they turned to Dashing to craft the colossal structure, inspired by the classic nursery rhyme about a matriarch raising her brood in a shoe.
Lamborghini Aventador: Triumph
The new image film by Philipp & Keuntje and Sehsucht introduces Lamborghini's new super sports car Aventador with his 700 PS bull power, powerful and classy just like his namesake, Spanish bull legend Aventador, relentlessly fighting the forces of nature in a 3-minute special effect thunderstorm.
OgilvyAction Creates Cheeky Royal Wedding Ad Campaign for Post-it
OgilvyAction, the brand activation arm of the Ogilvy Group, has created a tactical Royal wedding-themed outdoor campaign for 3M's Post-it Super Sticky Notes.
To Each Their Own: All-New Honda Civic Ad Campaign
A fully integrated national advertising campaign for the launch of the all-new Honda Civic began April 20.
Command: Absolutely Impossible - and of Course Flawlessly Done
Wireless has put the world at our fingertips - to an almost literal degree. In a spot for CTIA (The Wireless Association), that is built upon a visceral, larger-than-life representation of wireless technology in our everyday lives, Absolute artfully shows us the power of innovation to control many things by unleashing the capabilities of our wireless devices.
VW Globe for Earth Day
For Earth Day, Volkswagen Canada wants people to know that a little air in their tires can make a big impact on the environment.
1stAveMachine & Stink Defy Gravity with Nike in Nike Lunar for Foot Locker
The door to a modern flat opens as Manchester City's Mario Balotelli casually invites the viewer in like an episode of MTV's Cribs.
London International Awards 2011: Call for Entries
The London International Awards 2011 is now open for entries.
Akiko Iwakawa Joins Cut + Run
Akiko Iwakawa has joined Cut + Run's roster of editors. Akiko is known for such compelling commercials such as Nike "Classic," AT&T "Up & Up," Reebok "Migration," and LG "World of Steam," and provocative and original music videos for Lou Reed, Johnny Cash, Yeah, Yeah, Yeahs, Bright Eyes, and Depeche Mode.
The Mission Harnesses Equine Power for Nike Golf
Venice-based effects house, The Mission brings a black stallion to the links in an adrenaline-charged new :30, "The Arrival" out of Wieden+Kennedy, Portland, and directed by Park Pictures' Ellen Kuras.
Troika Partners with The CW & Ford on Co-Branded Campaign
Troika Design Group has teamed up with longtime client The CW to create a weeklong co-branded on-air and web campaign for the 2012 Ford Focus, featuring several of the network's primetime stars.
Tronic, GoldRun and ADstruc Create Billboard with Feelings in New York
Partnering with Tronic the billboard sits near the entrance to the Holland Tunnel and reads, "Today I'm Feeling _____." Using a the GoldRun GPS augmented reality app, passerbys or drivers stuck in traffic can see if the billboard is happy or sad or, whether it feels like dancing or cheering on its favorite team.
One Show Facebook Masterclass and Creative unConference
The One Club will host the Creative unConference and the premiere event, Masterclass Presents Facebook Studio Live, during Creative Week NYC.
Artistic Image Creates Living Art for a Busy World for Iily Brand Coffee
It's the little moments in a day that make up a grand life, but when you stop to think about it, a day is made up of 86,400 moments - and that's a lot of living to do.
The Core Teams with Agency Goodness and Lucas Arts for New Lego Star Wars 3 Video Game Campaign
Creative production company The Core's stylized visual effects chops are on full display in a series of humorous spots for the latest Lego Star Wars III video game creation from Lucas Arts.
Infiniti: Remember
Infiniti speeds through time as they follow hybrid technology from Victorian London to present day in this spot from TBWAChiatDay Los Angeles helmed by Smuggler's Adam Berg, with music composed by the legendary Hans Zimmer.
Radium/Reel FX Hits the Mark for Showtime's Nurse Jackie
Radium/Reel FX hits the mark in this Matrix-style :50 promo for Season 3 of the Showtime series Nurse Jackie, directed by Norry Niven of Three (One) O.
3D Technology Changes the Way Companies Present Heavy Duty Products
RTT is making it possible for companies in the heavy-duty truck and equipment industry to give its customers the full product experience using 3D photorealistic animations and imagery.
Farm Delivers Creative for Nationwide TV and Radio Campaign Raising Awareness of May Referendum
Farm has produced the creative for a national TV and radio advertising campaign being launched this week by the Electoral Commission, ahead of May's referendum on the voting system used to elect MPs.
Stardust's Holographic Worlds for Blackberry & BBDO Moscow
Stardust has been tapped by BBDO Moscow to create eye-popping holographic video content for client Blackberry MTS that will be shown on a unique, new mixed-reality "presentation station."
Click 3X, MTV Join Obamas in Pushing Back on Bullies
The scene is all too familiar to students these days: one person posts a taunt to another on a social networking site.
T+Co Digital: Trollback + Company Launches Digital Division
Creative Studio Trollback + Company launched its digital division early March to expand its experience design capabilities and provide integrated digital solutions and interactive media for advertising / branding campaigns and public space installations.
HUSH: The Babies Are Trying to Say Chicco
Following the recent success of their Toyota Prius installation at the Detroit Auto Show and a gesture-based installation for Infiniti, HUSH is back with a multi-faceted interactive project smack in the symbolic center of the world.
Artisan for Bolon by Form Us With Love
Form Us With Love interpreted Bolon's new Artisan collection in a huge flooring installation.
jumP's Lofting Cuts Racy Renault Spot for DarkFibre, Publicis London
When Publicis London and Stink Director DarkFibre created a spot that combined Renault cars, famous burlesque dancer Dita Von Teese, Rihanna, French footballer Thierry Henry, Audrey Hepburn's role in Breakfast at Tiffany's, Marlon Brando's lines from On the Waterfront and David Bowie, they knew there was one edit house that could bring the disparate elements together better than anyone: jumP LA.
Winners of the Ideas That Matter Student Competition 2010
Six outstanding marketing campaigns by students from across Europe have won awards from Sappi Fine Paper Europe's programme Ideas that Matter.
HUSH Collabs on Interactive Toyota Prius Installation at Detroit Auto Show
As cool as a Toyota Prius Hybrid is, it's even cooler with slick 3D animation, as the multidisciplinary production company HUSH proved in an interactive installation at the 2011 Detroit Auto Show.
Converse Aura: nailgun Steps Out In Converse Style
How does a company showcase to the world how much they are capable of creatively? They can wait for the perfect job to come to them, or in the case of design/production studio nailgun, you can bring your own ideas to life - such as with their spec spot for Converse, which deeply taps into the company's wide spectrum of creativity services.
LAUNCH Takes Budweiser Spot for Test Run Prior to the Super Bowl
With Super Bowl XLV broadcast into millions of homes last Sunday, brands geared up their most entertaining ads for the massive audience.
MX vs ATV Alive: Blind Revs Up for THQ
Blind recently launched a concept-to-completion thrill ride of a trailer announcing THQ, Inc.'s new MX vs ATV Alive videogame.
First Annual ADC Designism Award: Deadlines Extended
As part of the ADC 90th Annual Awards celebration, the Art Directors Club is presenting its first annual ADC Designism Award.
GoldRun Virtually Materializes Esquire Cover Model Brooklyn Decker at Barnes & Noble
Esquire unveiled its latest use of augmented reality technology and further established its eye for innovation with two unique experiences that extend the magazine well beyond the printed page.
MINI vs Monster: World's First Slow-motion 3D Advert
MINI has thrown down the 3D gauntlet, and set a new benchmark for international advertising.
Motion Theory Director Mathew Cullen Leads Viewers on Darwinian Pursuit for Audi
Motion Theory director Mathew Cullen teamed with Venables Bell & Partners to create a heart-pounding pursuit across time for Audi that proves progress is more than a philosophy - it's a force of nature.
Nathan Love Delivers A Very Digital Xmas Animation and Illustrations for Esquire
Nathan Love recently contributed to the December issue of Esquire, the leading men's lifestyle magazine, for its holiday gift guide feature presented by contributing editor and world renowned filmmaker Barry Sonnenfeld.
Click 3X Builds with LEGO Systems for Stop-Motion Spot
Click 3X and its interactive division, ClickFire Media, has produced an integrated, stop-motion animated campaign to help LEGO Systems, Inc. launch a new online experience for consumers.
Green Award for Saatchi & Saatchi and Toyota's Fuel Saving Campaign
Saatchi & Saatchi has been honoured alongside Toyota with a prestigious Green Award for their "Glass of Water" iPhone application campaign.
Superfad Goes Raving Rabbids
Superfad recently completed a promo spot for Ubisoft's Raving Rabbids "Travel In Time" party game that lives up to the promise: a blast in the past.
Nice Shoes Globe Trots with UPS for Ogilvy
Nice Shoes, working in collaboration with Gartner Productions via Ogilvy & Mather, handled post and effects on a recent global UPS campaign.
TEAK Creates Inspiring Promo for Joby Products
When a group of original new products comes along, it takes a truly creative shop to give them a proper launch.
Dinosaur Makes Magic for Manchester This Christmas
Dinosaur has created a magical campaign for Manchester this Christmas in a year which hopes to be the city's best and brightest yet.
3M Automates Visual Attention Service to More Quickly Test the Impact of Creative
3M has added automatic face and text detection to its Visual Attention Service, a web-based scanning tool that digitally evaluates the impact of creative and graphic designs.
Tronic's Interactive Airport Installations Delight Xerox
Next time you saunter down an airport walkway, you may have the opportunity to deliver the mail with a CG dog named "Bullseye" or open doors to glimpse the unusual goings on in four Marriott Hotel rooms.
Ice Cream for DirecTV
DirecTV goes sci-fi with their new "Ice Cream" spot for Grey New York, the first of three in the campaign directed by Rupert Sanders with MJZ.
Superfad is Warm & Fuzzy for Netflix
Superfad's new spot for Netflix is a tale of charm and curmudgeon, friendship and family, classic and contemporary.
Annie Sloan Signs with TEAK
Writer/Director Annie Sloan, who has been delivering top-notch commercial work at TEAK for the past year, has recently signed with the studio for exclusive representation.
Google Street View Spot by Sehsucht Berlin
Sehsucht Berlin has produced an Internet film for Google Street View.
Audi Receives Honorary Red Dot: Client of the Year Award
Audi announced as the recipient of the first honorary red dot: Client of the Year award.
The Procession: Beast Makes a Full Court Press for Converse
Beast, one of the country's top editorial facilities, recently completed work on "The Procession" for Converse via ad agency Anomaly NYC for the company's fall 2010 brand campaign.
GoldRun: H&M Uses Augmented Reality App to Preview Collection in New York City
AR platform startup GoldRun debuts its augmented reality app today with a virtual fashion show featuring selections from H&M's fall/winter collection - part of the 10-year anniversary celebrations for CondeNast's Style.com.
Skoda Fabia VRA: Mean Green
Taking a cue from the new leaner, meaner Fabia VRS car itself to move away from the sweet confection of their 2007 spot, "The Baking Of," Skoda and Fallon present "Mean Green."
Just the Right Amount of Wrong
radical.media director Tarsem partnered with Zoic Studios on the dazzling launch commercial for The Cosmopolitan of Las Vegas opening in December.
Pop Secret's Award-winning Kernels Campaign Pops Up for Nathan Love
Nathan Love announced the debut of "When Harry Met Sally," their latest in a series of animated commercials for Pop Secret premium popcorn.
Mono's New Brand Position Campaign and Tagline for MSNBC
mono is the agency behind the new brand position, campaign and tagline for cable news giant MSNBC.
Mediabistro Creative Pro: Online Education Program for Advertising and Design
Mediabistro launched Mediabistro Creative Pro, a new online training program for advertising and design professionals, co-presented by Mediabistro and Miami Ad School.
ADC Announces 90th Awards Jury Chairs
The Art Directors Club today announced the lineup of industry leaders who will serve as jury chairs for the ADC 90th Annual Awards programs, including a new overarching position of Annual Awards Chair.
Troika Helps Launch The Hub
Troika has taken a lead role in the branding and communications roll out of The Hub, a new kids and family television network and joint venture between Discovery Communications and Hasbro.
Superfad Creates Stylized Tercio de Varas for Samsonite Bull Fight
Highly stylized and bold, the new spot for Samsonite Spinners is a dramatic face-off between graceful Matador and majestic bull.
Base Brings Out Pantone's True Colors
Base recently designed a multi-pronged set of products and marketing materials for Pantone.