Advertising News
Doc's Demo: Master's Edition
Goodby, Silverstein & Partners have released the next iteration of their Google docs campaign by collaborating with Google and Google Creative Labs to build the website, Doc's Demo: Master's Edition.
Frost* Eyes Up the Out-of-Home Ad Market with New Branded Industry Magazine
Eye has launched an exclusive new industry magazine featuring diverse opinion and comment on trends, technology and innovation in the sector. As part of its current global brand repositioning, the new publication is a pivotal piece of brand launch communication for Eye.
Visual Creatures and Parker & the Numberman Entice Snapdragon Tech with Colorful Verse
Visual Creatures and the newly launched commercial production division of Funny or Die, Gifted Youth, created a zany world in desperate need of Snapdragon processors in the 3:00 music video "Shoulda Shoulda Got A Snapdragon" for Qualcomm.
Framestore and BBH Deliver an Integrated Olympics Campaign for British Airways
Framestore has worked with BBH to deliver an integrated Olympics campaign for BA, comprising an iconic TV ad, a timely viral teaser and a customisable application that creates personalised edits of the TV spot.
Elastic's Andy Hall Takes Annecy with Red Cross Holiday Campaign
Elastic Director Andy Hall emerged from a field of 2,500 entries from 80 countries to take top honors in the Advertising/Promotional Film category at the Annecy International Film Festival, the world's premier authority on animated films.
Framestore Created BBC Idents for Euro 2012
The BBC Euro 2012 title sequence sees embroidered emblems from European team badges come to life in a world of material textures.
ATTIK Created Many Shades of Gay Campaign for San Francisco AIDS Foundation
Working in close collaboration with San Francisco AIDS Foundation and many other prominent health organizations, ATTIK has created a new cross-media marketing campaign to encourage SF gay men to test every six months.
Adobe Connect 9: Comprehensive Webinars, Mobile Collaboration and Mobile Learning
Adobe Connect 9 is the latest version of the company's Web conferencing software. It delivers an all-in-one solution for producing webinars, as well as innovations in mobile-to-mobile collaboration and mobile learning.
Ypulse: A Mid-Year Millennial Trend Check-In
Ypulse is always keeping an eye on shifting Gen Y attitudes and habits. Here are a few trends that take shape during the beginning of the year that are impacting youth media and marketing as young consumers continue to put their stamp on the world.
Facebook Fan Loyalty Falls From First to Fourth Place in Brand Keys Customer Loyalty Engagement Index
According to a recent update to the Social Networking Category of Brand Keys Customer Loyalty Engagement Index, the IPO has caused the Facebook brand to lose consumer engagement and loyalty - the ultimate leading-indicator of profitability - a 7% loss in overall brand equity.
Small Cities Are Enough for Many Millennials
As Millennials come of age and graduate from college, they're making decisions about where they want to live and put down roots.
Goodby, Silverstein & Partners Created Print Ad Campaign for Golden Gate's 75th Anniversary
Today, the iconic Golden Gate Bridge is celebrating its 75th anniversary. To help commemorate the 75th of one of the modern Wonders of the World, ad agency Goodby Silverstein & Partners (GSP) has created an arresting print ad campaign in partnership with the Golden Gate National Parks Conservatory, that captures the innumerable angles and features of this symbolic bridge.
MPC Takes the Ribena Berry to the Next Level
MPC collaborated with M&C Saatchi and Independent to deliver a fully CG commercial for the makers of Ribena, bringing the famous berries to life again.
Rise of the Tablets: Tablet Traffic Has Grown 10 Times Faster Than Smartphone Traffic
Adobe today unveiled findings from its most recent Adobe Digital Index report examining how global website traffic and engagement differ when the visitor is on a tablet, smartphone or personal computer (PC).
Paper: Sehsucht Creates CGI Spot for German Charitable Lottery
Follow the paper plane into Sehsucht's latest origami-style world of helping hands and improved communities. The studio has produced the 30 seconds TVC "Paper" in full CGI for Deutsche Fernseh Lotterie, a charitable lottery, and their agency Zum Goldenen Hirschen.
Lucky Twenty One's The Chartrands Direct Integrated Web & Print Campaign For Animal Rescue and Adoption
TM Advertising collaborated with Lucky Twenty One's directing duo Marc & Melanie Chartrand to create an integrated online and print campaign for Best Friends Animal Society.
Kill for a Pencil: Game Gets Creative Community Warmed Up for Upcoming Creative Week NYC
As the advertising creative community gears up for the 37th annual One Show and The One Club's 4th annual Creative Week, May 7-11 in New York City, they can get some of their anxieties out by playing "Kill for a Pencil," an 8-bit arcade-style game that brings new meaning to the words "killer creative."
Metamorphosis: Iconic Nostalgia Celebrates 50 Years of Motel 6
The Richards Group recently approached production company King and Country (K&C) to direct and produce an iconic :30 commercial for the 50th anniversary of Motel 6.
Mobile Users Most Engaged With Online Video Advertising
At the National Association of Broadcasters (NAB) conference, Adobe released a report showing increased viewer acceptance of TV-like ad experiences on the Web.
72andSunny and Caviar's Reynald Gresset Unleash the Power of Revenge for Prototype 2
72andSunny and Caviar's Reynald Gresset unleashed the "Power of Revenge" in their post-apocalyptic promotion for the long-awaited release of Prototype 2 from Activision.
Communication Arts' 53rd Design & Advertising Competition
Communication Arts magazine is calling for entries for its 53rd annual Design and Advertising Competition.
Winners of the ADC 91st Annual Awards
The Art Directors Club announced the international winners of the prestigious ADC 91st Annual Awards.
ADC National Student Portfolio Review 2012: Call for Creative Reviewers
The newest class of young talent in advertising, design and interactive will once again assemble in New York for the Art Directors Club National Student Portfolio Review, taking place April 30-May 2 at the ADC Gallery.
Titanic Win for Every1
National Geographic Channel appointed creative agency every1 following a competitive pitch process to deliver their latest global campaign.
MPC Takes a Tour with Mercedes
MPC teamed up with Anonymous Content Director Frederic Planchon and Merkley + Partners GCDs David Fox and Scott Zacaroli for two new Mercedes-Benz spots, which promote the E-Class and SL-Class vehicles.
Pixomondo Drives New Faster Than Disaster Spot for MINI China
Pixomondo recently joined forces with Interone Beijing to create a quirky viral spot, Faster Than Disaster, for MINI China.
Adobe Social: Social Marketing, Simplified
Adobe Social is a new product within the Adobe Digital Marketing Suite that combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results.
RPA Honors the Creative Spirit for the Newport Beach Film Festival Campaign
In the latest in a succession of influential multimedia campaigns promoting the annual Newport Beach Film Festival, RPA is generating excitement around the 2012 event with a new spot and print.
Send Reinforcements: Brickyard VFX Takes Flight for Verizon Wireless
Verizon Wireless and creative agency Moxie recently tapped bi-coastal effects boutique Brickyard VFX to create seamless visual effects for Verizon's :30 online spot "Send Reinforcements."
Film Club Wins Best 2D Commercial at British Animation Awards
Film Club Productions, London-based animation production company, has won best 2D commercial at the British Animation Awards for its commercial Tempo Bike.
Crafted: Dell XPS 13 Ultrabook
Creating the perfect computer becomes a display of sculptured elegance in this spot for the XPS13 Dell Ultrabook "Crafted."
The New Millennial Mindset: Positive is as Positive Does
The Internet is a dangerous place. When Millennials go online, they risk running into cyberbullies, identity thieves, trolls lurking in the comments sections... Even on social media sites, where they're surrounded by "friends," they can occasionally feel harassed.
Biomorph: Mothership's David Rosenbaum Directs Launch Spot for Nike Flyknit
Director David Rosenbaum of Digital Domain's advertising and entertainment production company Mothership was tapped by Nike to launch its revolutionary new Flyknit technology and shoe collection.
UPS My Choice Launches a New Era with Compelling Stop Motion Animation from Charged Studios for Ogilvy/NY
Ogilvy/NY looked to Charged Studios and director Adam Pierce to usher in a new age of package delivery for UPS.
The Mission is Seeing Specs for MINI
Venice-based visual effects studio The Mission launched a high-powered all-CG :30 spec spot, created for MINI, executed completely in-house.
MPC and Goodby Take to the Streets with Chevy Volt
As the Chevrolet Volt moves into the mainstream American conscience, it is transporting its home base of Hamtramck, Mich. with it.
Mothership's David Rosenbaum Directs Robotarm for Cisco
Mothership director David Rosenbaum teamed with OgilvyWest to tell a simple story about a complex concept in a "Robotarm" for Cisco that broke during the NFC Championship broadcast on January 22.
Art Directors Club Announces ADC 91st Annual Awards Juries
The Art Directors Club has announced juries for Photography, Illustration and Motion categories for the ADC 91st Annual Awards.
HOW Promotion Design Awards 2012
The annual HOW Promotion Design Awards is open for entries.
George Tscherny Unites SVA Flower and QR Code for New Subway Poster
SVA's latest subway poster was created by New York designer George Tscherny, who taught the first course in graphic design at the College in the mid 1950s.
Media Trends 2012: Bring It On
We talk to entertainment consumers all the time - about shows, about apps, about print, about themselves, about TV and other entertainment devices that use electricity.
The California Endowment Highlights How Your ZIP Code Determines Your Life Expectancy
The California Endowment aims to tackle the the issue of life expectancy disparity in California in this new advertisement from Preditorial.
BMW i Launches iAd in Europe
BMW i is pioneering new approaches to marketing. The BMW Group's e-mobility brand is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable and iAd.
Feeding America Cinema Spot by Brand New School and Hill Holliday
In a major effort to fight hunger this year, for every $1 given through the Gift for Opportunity fund before January 9, 2012, Bank of America is giving $2 to Feeding America.
Is Augmented Reality the Next QR Code?
Last holiday season, QR codes, those pixilated packets of information, were everywhere. This season, they're being out-shined by augmented reality (AR).
New Study: How Advertisers Are Driving Higher Online Brand Engagement with Rich Digital Media
How Advertisers Are Driving Higher Online Brand Engagement with Rich Digital Media, a recently released study conducted by Forrester Consulting on behalf of Autodesk, reveals that engaging customers online is becoming increasingly challenging for advertisers as consumers today are quick to compare content on the web to the latest Hollywood blockbuster, console game or television show.
2012 D&AD Student Awards
Highly respected, and the most prestigious of their kind, the D&AD Student Awards offer upcoming graduates the opportunity to work on real world briefs, and win paid placements in some of the world's top firms and agencies.
Add the Spice of Persuasive Design for More Jingle to Your Holiday Sales
Just what is it about the smell of cinnamon and cloves that ushers in the holiday season? The aromas, vibrant reds and greens, cheery holiday music, they all signify that the annual retail spectacular is afoot.
Failure to Connect: Understanding Gen Y
This webinar will share insights into Gen Y and challenge businesses to rethink what they know about today's youth.
ADC 91st Annual Awards
ADC 91st Annual Awards is now open for entries. Strenuously and scrupulously judged, the not-for-profit ADC's Annual Awards is one of the most venerable shows in the world.
MPC Digs Deep for Nintendo DS Fossil Fighters Champions
MPC pulled off a stunning bit of 3D magic in a promo for Nintendo's Fossil Fighters Champions, a new game for the handheld DS videogame system.
One Club Creative Hall of Fame to Induct Steve Jobs, Paula Green, Joe Pytka
The One Club for Art and Copy will induct Apple co-founder Steve Jobs, advertising creative Paula Green and director/producer Joe Pytka into the Creative Hall of Fame on January 17, 2012 in New York City.
Anomaly Continues Global Expansion with Amsterdam Launch
Following the continued growth of New York and successful launch in London, Anomaly has opened in Amsterdam, expanding its micro-network and offering a new approach to communications within the European arena.
Identity's Laurent Chanez Directs Unhate Short Film for Benetton
Identity director Laurent Chanez completed a short film to kick off Benetton's new Unhate advertising campaign.
The Escape: Digital Domain Builds an Off-Kilter World for Carl Rinsch and Mercedes' AR Campaign
Director Carl Rinsch, RSA and AMV BBDO teamed with Digital Domain to create a cinematic, off-kilter world for Mercedes as the foundation of an integrated campaign spanning online, TV, mobile, outdoor and point-of-purchase marketing.
Superfad Crafts Animation for New Hertz Campaign
For the new campaign for Hertz's Gold Plus Rewards membership, Superfad bathed cities, cars, flowers, and Hertz's new mascot Horatio in the gilded hue.
Payload: Mcgarrybowen and Sonic Union Launch High-speed Excitement for Verizon's Droid Razr
NY/Chicago-based mcgarrybowen and Bikini Editorial editor Avi Oron chose NY-based Sonic Union mixer Steve Rosen to deliver futuristic espionage in the new action-packed :60 "Payload" for the Verizon Wireless Droid Razr.
1/29 Films Creates Signature Brand Spot for the University of Wisconsin - Madison
Production and design studio 1/29 Films recently completed an iconic, design-driven brand spot for the University of Wisconsin - Madison.
The VFX Story Behind xBox 360's Sensational The Kinect Effect
The artists and producers from visual effects studio Brewster Parsons detailed their contributions to the sensational Kinect for Xbox 360 spots from advertising agency twofifteenmccann and Anonymous Content director Malcolm Venville.
Stardust Delivers Multiple Realities to Let Consumers 'Coupe' their Lives for Mercedes-Benz
Innovative creative studio Stardust collaborated with the digital visionaries at Razorfish to create an interactive campaign for Mercedes-Benz USA that launched in October 2011.
Camo Bear: Perfect Fools Creates New Online Film for Nikon
Perfect Fools launched "Camo Bear," a fun viral film, as part of an online campaign for Nikon Coolpix AW100.
Luxury Superyacht Brand Feadship Appoints Amsterdam Worldwide
Amsterdam Worldwide has been appointed as agency of record for the Netherlands luxury superyacht builder, Feadship.
PandaPanther Soars with Activision's Skylanders Spyro's Adventure Promotion
PandaPanther husband and wife duo Jonathan Garin and Naomi Nishimura, in conjunction with 72andSunny, directed a 2:00 minute promo spot for Activision's new entertainment property "Skylanders: Spyro's Adventure," which was released on Oct. 16th in North America.
Lowes Takes It Apart with BBDO NY
Get to know your home inside and out with this new Exploded spot from BBDO NY for Lowes, directed by Dave Meyers @radical.media.
Robots Brought to Life by Xsens
The latest Vestel commercial features an army of robots swiftly dealing with a pirate attack on an ocean-going ship.
Unchained: MPC Helps Mercedes-Benz Blow the Doors Off the Competition
MPC's knack for making the impossible look easy is on full display once again, this time in a pair of Mercedes-Benz spots via Merkley + Partners and Smuggler Director Adam Berg.
Trends in Marketing: Flexible Workforce Strategies
Aquent has released the results of the first-ever study of flexible workforce use from more than 500 leaders across marketing and creative disciplines.
Rabbit's Black Swan Drives a Wild Black Tie Affair for Renault
Rabbit directing team Black Swan transforms desert creatures into a dapper group in the charming new :40 "Wildly Civilized" for Renault out of Publicis Conseil, Paris.
Ntropic Creates Visual Metaphor in House of Cards for Bank of NY Mellon
Led by Creative Directors Nate Robinson and Andrew Sinagra, the creative team at Ntropic produced an incredibly poignant and timely "visual metaphor" for the latest spot from Bank of New York Mellon entitled "House of Cards."
Vicon House of Moves Captures Crash Test Performance for Lexus Light Commercial
Motion capture and animation company, Vicon House of Moves (HOM), provided motion capture for the :30 'Light' commercial for Lexus.
Operation Inspire: Multicultural Student & Educator Events at Advertising Week
More than a half-dozen leading industry organizations will join forces at Advertising Week 2011 to host Operation Inspire, a day of events for multicultural public high school students and their educators to showcase the opportunities and rewards in a career in communications and the arts.
Valins&Co. Helps Recruit Electronauts for BMW's New ActiveE
BMW is looking for 700 "Electronauts" to drive its new electric car, the BMW ActiveE.
Cosmos: Superfad Creates Alternate Animated Universe for Cartoon Network Toonix
If you've ever wished the world behaved like it does in cartoons, you'll love Superfad's new promo for Cartoon Network's "Toonix." Directed by Nando Costa, the promo opens with a boy who transforms into a colorful animated character, and then shrinks down to the scale of an action figure.
Eight VFX Partners with Saatchi & Saatchi LA for Toyota Prius People Person Campaign
In the latest campaign for Toyota Prius, Saatchi & Saatchi LA partnered with Eight VFX to introduce a new character: People Person.
Social Media Week ClickFireMedia Webinar
Join social media vanguard ClickFireMedia live from Social Media Week Chicago - the international conference connecting leaders in social and mobile media - in a panel that addresses strategic planning, tools and tips for social channels and all the cool things you can do to effectively engage your consumer online.
1stAveMachine's Tim Brown & BBH Create New Campaign for Westin Hotels
A man runs through a large open space full of white gym equipment. A slow-motion camera captures every choreographed move as he leaps into his free-floating clothes.
Philips Obsessed with Sound: Tribal DDB Amsterdam Launches Unique Interactive Music Video
Tribal DDB Amsterdam launched Obsessed with Sound, a new interactive audiovisual online experience for Philips.
Imaginary Forces Creates Live Action & CG Commercial for Southern Company
Imaginary Forces created a new spot for The Richards Group and Southern Company that takes you on a seamless journey through a series of ideas which have led to technological advances in electricity.
That's a Lot: Charlex Gets Healthy With Subway
When the Boston agency, MMB wanted to create three new spots for their new Subway Fresh Fit campaign, they turned to Charlex for all the live-action, design and VFX work.
Brickyard VFX Transforms for Bright House Networks
Brickyard VFX recently completed a four-spot package for Bright House Networks, via agency Fry Hammond Barr and director Benji Weinstein of GO FILM.
Industrial Strength: Superfad Grips Talons Into New Spot for Nike
The advantage of Nike Zoom Alpha Talon's exceptional traction is showcased with heart pumping, clanging intensity in a new spot by Superfad.
Viktor&Rolf Secret Service CRM Program: Designed and Deployed by Brand Advocate
Luxury fragrance brand Viktor&Rolf (L'Oreal Luxury Products Division) has launched a new CRM program for the addicts of the enchanting Flowerbomb fragrance in its key European markets.
It All Starts with an Absolut Blank
TBWA/Chiat/Day New York commissioned a multitude of top artists to produce large-scale installation works with the brief "Absolut Blank."
Learning from the Digital Jugglers: New Trends in Smartphone Adoption and Usage Patterns
The way we access the Web and use it for everyday purposes, such as information-gathering and purchasing, is changing at lightning speed as more and more people are first experience the Internet through their smart phones, rather than a laptop or a PC, according to a research report from Fjord, a mobile advertising design firm.
Microsoft Halo Spots from Crispin Porter + Bogusky
Microsoft gives going back to school a new name in these spots for Halo from Crispin Porter + Bogusky.
Intel+Toshiba Go Inside with Their New Social Media Film
The trailer for the innovative new social media film "Inside" has just been released, a gritty entertainment collaboration between Intel and Toshiba.
Ideas Not Airships: Fragments and Suggestions on the Creative Inspiration of the Studio Hangar Design Group
Ideas not Airships celebrates the thirty years of Hangar Design Group, one of the leading independent and multidisciplinary creative agencies in Italy.
Perfect Fools Unveils Final Showstopper in Converse Canvas Campaign
Perfect Fools launched the final campaign film celebrating one of its most ambitious projects to date: "The Canvas Experiment" - a groundbreaking digital, retail, and artistic fusion experience for Converse.
Welcome to Giulia: Grady Hall Brings an Epic Daydream to Life for Camparisoda
Director Grady Hall of production company Motion Theory dramatizes a young woman's life story as an imaginative visual journey for Camparisoda.
Driving Can Be Beautiful: The Volkswagen Jetta GLI Puts on a Real Performance
Inspired by the light trails left by cars in long exposure photographs, Volkswagen Canada's launch campaign for the all-new 2012 Jetta GLI shows performance in a whole new light.
A Big Idea
A Big Idea is a 4 spot series for smart car, directed by Jose Gomez.
Editor Diego Panich Cuts A Surreal Spot Featuring Kate Moss and a Giant Tap-Dancing Rabbit
Wild(child) editor Diego Panich was tasked with creating "Rabbit," an offbeat, surreal spot featuring supermodel Kate Moss dancing seductively for her unlikely romantic interest, a tap-dancing giant rabbit man.
Stardust Director Brad Tucker Illustrates Bright Futures for Nemours
Stardust recently collaborated with ad agency Fry Hammond Barr on a multi-spot campaign for Nemours, a network of children's hospitals in Florida and the mid-Atlantic.
Sylvain Chomet Creates an Animated Cartoon Advert for Lake District Cheddar
th1ng director Sylvain Chomet, best known for his Oscar-nominated feature films The Illusionist and The Triplets of Belleville, has directed a series of animated commercials for Lake District Cheese Company, which screen in cinemas across England and Scotland for the next four months.
Rabbit's Marc Wilkins Freezes Nightlife for Shake
Director Marc Wilkins, repped by Bicoastal Rabbit in the US, captures a slice of Kiev nightlife frozen in time in the sultry and atmospheric new 2:20 "Shake," for the Ukrainian alcoholic beverage of the same name, produced direct-to-client by Radioaktive Films, Kiev.
The Wall Street Journal Moves Beyond Business Black-and-White
By animating a series of still photographs, and without using a single word of dialogue, The Wall Street Journal moves beyond its traditional business focus to become a vibrant "Everything Journal" in a :30 brand image spot entitled, "Live in the Know," from agency McGarry Bowen (NYC) and production/design company The Wilderness.
Charlex Sends a Dresser Through Time for Krylon
When Detroit-based ad agency Doner wanted to create three new spots for client Sherwin-Williams and their line of Krylon aerosol paints, they turned to Charlex.
ClickFire Media Hires Senior Digital Marketing Strategist Jennifer Winberg
ClickFire Media is putting special attention on their comprehensive digital and social media efforts with the hiring of Jennifer Winberg as the company's new digital marketing strategist.
LEGOmania: A New Spot by Guilherme Marcondes for Lego
"LEGO men, women, robots: the day we were built for has finally come!" proclaims a tiny King to his people.
You Are What You Tea: Absolute's Beautiful Transformation
Ever wonder what a superhero would look like if their powers allowed them to transform into a bottle of iced tea?