Packaging Design News
Blue Marlin Designs Packaging for New ZEO Flavours
Blue Marlin has recently created packaging for ZEO's three new enticing variants, aptly called Burst, Crush, and Zest.
Lapka Packaging by Burgopak
Burgopak has recently designed and produced the packaging of Lapka - a collection of small sensors that attach to your iPhone through the headphone jack.
Coley Porter Bell Creates Innovative Ultra Premium Gin Packaging for Beefeater
Coley Porter Bell has worked with Beefeater to create the proposition, name and packaging for a brand new hand-crafted gin.
Cartils Designs Limited Edition Bottle for S.Pellegrino
Cartils has recently created the new limited edition bottle for S.Pellegrino - in honour its official partnership of the International Film Festival of Cannes 2013.
LUXE PACK New York 2013
The 2013 LUXE PACK New York, the premier show for creative packaging, will be held at the Altman Building & Metropolitan Pavilion on May 15-16, 2013.
Duffy & Partners Designs Branding for Summit Brewing Co. Union Series
Duffy & Partners has today unveiled the new design for Summit Brewing Company's Union Series.
Pearlfisher Creates Brand Strategy and Brand Identity for Mindful Meats
Pearlfisher has recently created the brand strategy, brand identity, packaging design, tone of voice and website template for a new challenger meat brand - Mindful Meats.
Sandstrom Partners Creates Brand Strategy and New Packaging for Speedo Product Lines
Sandstrom Partners has recently designed a revitalized brand strategy with new packaging for sports equipment manufacturer Speedo.
Brandient Designs Identity and Packaging for Minima Moralia
Minima Moralia is a new collection of Domeniul Coroanei Segarcea wines, created by Brandient.
New Fisher-Price Brand Identity by Duffy & Partners
Duffy & Partners has recenlty completed a brand revitalization project for Fisher-Price.
PantoneLIVE ColorBook and Viewer Plug-Ins
X-Rite has today released PantoneLIVE ColorBook and Viewer plug-ins, allowing designers and brand owners instant access to essential brand color standards, as well as PantoneLIVE Color Libraries, directly from within their favorite Adobe Creative Suite software.
Taxi Studio Designs Branding and Packaging for Sinebrychoff
Taxi Studio has recently repositioned and redesigned Golden Cap brand and packaging.
Pearlfisher New York Redesigns GoMacro
Pearlfisher New York has completed a redesign of the GoMacro brand including the brand identity and packaging graphics for the core MacroBar range - macrobiotic and vegan energy bars.
Casa Rex Develops New Mouthwash Packaging for Unilever
Casa Rex has created the packaging and global guidelines for Signal Expert Protection, Unilever's new mouthwash range.
Les Grands Vins de Colette Gets a Sophisticated Brand Vision and Strategy from Heat
Heat recently collaborated with California wine company "Les Grands Vins de Colette" to create a passionate brand story for the company's first offering.
Brandient Designs Packaging for Ubernuts
Pangram, a leading player on the pasta & snacks market in Romania, decided to enter the packaged nuts & seeds category and needed a new brand for that purpose.
Sandstrom Partners Designs New Package for Aviation Gin
Sandstrom Partners has recently designed a dramatic new package for Portland-based distillery House Spirits' flagship product, Aviation Gin.
The Dieline Package Design Conference 2013
The Dieline Conference 2013 will be held from June 23 to 26 at Moscone West, San Francisco, CA.
Pierini Creates Packaging for Stella Artois Noire
Pierini Partners has recently designed the packaging for the Stella Artois Noire, a new premium black beer brand.
Pentawards Concept 2013: Call for Entries
The second Pentawards Concept competition is now open for entries.
Pearlfisher Creates Brand Identity and Packaging for Tria Beauty
Pearlfisher has created the brand identity, portfolio architecture and packaging for the range of skincare devices and topical products from Tria Beauty.
Woody at 100 Package Nominated for a Grammy
Woody at 100: The Woody Guthrie Centennial Collection, designed by Fritz Klaetke of Visual Dialogue, was recently nominated for a Grammy Award for Best Box Set/Special Limited Edition Package.
Blue Marlin Helps Green Saffron Spice It Up
Blue Marlin has developed a complete branding platform for spice specialist Green Saffron.
The Dieline Awards 2013
The 4th Annual The Dieline Package Design Awards, a worldwide competition devoted exclusively to the art of consumer package design, is now open for entries.
Webb deVlam Creates Clever, Useful and Adaptable New Packs for Westland
Webb deVlam has recently designed new packaging for Westland lawncare product range.
Pearlfisher Creates Identity and Packaging for Waitrose LOVE Life Prep & Portion Kitchen Range
Pearlfisher has created the name, tone of voice and graphic and structural packaging for Waitrose LOVE life Prep & Portion - an innovative new range of kitchen utensils that have been designed to help consumers with portion control and the preparation of healthy meals.
Little Printer Packaging by Burgopak and BERG
Burgopak have recently teamed up with leading design agency BERG to design and produce the packaging for their first connected product, Little Printer.
Package Design Book 2
Pentawards has released the Package Design Book 2 that brings together all the Pentawards winners from 2011 and 2012.
Seymourpowell Designs Products & Product Identity for Korea Telecom
Seymourpowell has designed new products for kt's olleh range, and also delivered a comprehensive product identity across kt's entire olleh suite of 56 products.
Pearlfisher Creates Packaging Design and Brand Narrative for Crabtree & Evelyn
Pearlfisher has created the packaging design and fragrance stories for Crabtree & Evelyn's new 2012 Christmas Gift collection.
Electro: Webb deVlam Designs Inspirational Packaging for Bombay Sapphire
Webb deVlam has recently designed a limited edition gift pack for Bombay Sapphire. Electro uses electroluminescent ink to create the remarkable effect that lights up the pack to suggest a fountain.
Brandimage Accompanies Lierac in Creating a Range of Treatment Products
Brandimage has created branding and packaging for Lierac Prescription, a treatment range which marries safety and dermatological effectiveness with the made to measure solutions of haute cosmetology.
Diane Von Furstenberg Designs 2013 evian Limited Edition Bottle
Diane Von Furstenberg has designed the latest limited edition bottle for evian that reflects a playful celebration of life.
Coley Porter Bell Creates Packaging for Chivas Brothers' Blend
Coley Porter Bell has designed the packaging for The Chivas Brothers' Blend - the newest permanent member of the Chivas Regal range.
Base Design Creates a New Visual Identity for Dandoy
Founded in 1829, Dandoy is a traditional Brussels bakery who prides itself with a rich heritage of savoir-faire and artisanal craftsmanship.
Absolut Unique: Millions of Uniquely Designed Bottles
Absolut Unique is a limited edition of nearly four million uniquely designed and individually numbered bottles.
Cartils Designs New De Kuyper Exotique Range
Cartils has recently designed a new range of liqueurs for De Kuyper Royal Distillers. This new range of liqueurs has the potential to re-invent the cocktail environment and allows for the creation of modern interpretations of old favourites.
Blue Marlin Creates Branding and Packaging for ZEO
ZEO, the debut product from Freedrinks, has been given a spectacular brand expression by integrated brand design agency Blue Marlin.
Holmes & Marchant Creates New Branding and Packaging for PERK!ER
Holmes & Marchant has recently completed new brand identity and pack labels for PERK!ER, a new gluten and wheat-free food brand. The brand's range of bread and treats will be in store from September 29.
Ten Green Bottles by Studio Conran for Gordon's Gin
Sir Terence Conran has recently created two show-stopping Limited Edition collections for Gordon's. The collection brings a modern twist on a classic to your drinks cabinet.
Team One Creates Branding and Packaging for Icelandic Glacial Water
Team One has created a complete brand identity, label and carton design for Icelandic Glacial Water.
Product Ventures Creates New Design for Dr. Scholl's Active Series
Merck approached Product Ventures to design a premium line of insoles specifically targeting the high performing athlete looking for enhanced foot support.
Stranger & Stranger Launches New Range of Wine Designs
Stranger & Stranger have teamed up with winemaker Truett Hurst and retailer Safeway to launch an innovation initiative aimed at spicing up the look of the wine shelves.
Casa Rex Creates New Packaging Design for Dove Advanced Care Range
Casa Rex developed a new packaging design for the Dove Advanced Care deodorant range in the Latin American market.
Sandstrom Partners Completes Rebrand for Kobrick Coffee Company
Sandstrom Partners has recently completed a rebrand for Kobrick Coffee Company, a 92-year-old artisanal roaster of coffee for many of New York City's finest restaurants.
Duffy & Partners Designed New Brand Identity for Brewery Ommegang
Duffy & Partners unveiled its newest identity design for Brewery Ommegang. Duffy's design embodies the balance of Belgian tradition and heritage with American imagination and innovation.
The Flavour Collective: Holmes & Marchant Creates Packaging Design and a New Sub-brand for Douwe Egberts
Douwe Egberts launched a new range of flavoured instant coffee with packaging design and sub-brand developed by Holmes & Marchant.
Pierini Develops New Aluminum Bottle for Quilmes
Quilmes launched a new aluminum bottle developed by Pierini Partners, which changes its graphic when exposed to ultraviolet light.
Pierini Redesigns Rexona Men Line
Rexona launched a renewed line with a new image, more masculine and technological, designed by Adrian Pierini. The new layout enhances the high effectiveness the brand has, with more angular shapes and a major role of the color black, which highlights the tic, symbol of the brand.
Leahy Brand Design Creates Online Brand Experience for Whitworths
Leahy Brand Design (LBD) designed a new website for Whitworths to guide and encourage the increasing trend in home-baking, with lots of tips and recipe ideas that inspire and bring a little happiness into peoples lives.
Paper Passion: Wallpaper* Launches Fragrance with Karl Lagerfeld & Steidl
Paper Passion is a new fragrance launched by Wallpaper* that captures the scent of freshly printed books.
Taxi Studio Reimagines Somersby for the UK Market
Leading brewer and drinks supplier, Carlsberg UK, has planted a stake in the apple orchard ground with the national launch of a new mainstream cider brand 'Somersby' with design and strategy from multi award-winning UK brand agency Taxi Studio.
Coley Porter Bell Creates a Message in a Bottle for Beefeater Gin
Coley Porter Bell has created a summer of 2012 limited edition souvenir bottle for Beefeater Gin that goes beyond conventional imagery to celebrate the energy and diversity of the real London.
Carter Wong Designs Multi-cultural Yogurt Drinks Packaging and Brand Makeover for Bio Green Dairy
New branding and packaging by London design company Carter Wong for Bio Green Dairy has helped the Middlesex based producer achieve instant market penetration with an extended product range of real fruit yoghurt smoothies and exciting Asian-inspired Lassi yoghurt drinks.
Geyrhalter & Co Launches the Geyrhalter Wine Group
Geyrhalter & Company has recently launched Geyrhalter Wine Group, a specialized division catering solely to the wine industry.
Casa Rex Created New Packaging Design for Timotei of Unilever Russia
Casa Rex has completed its first project for Unilever Russia, a new packaging designs for the personal care brand Timotei. The project comprises the redesign of the shower gel, hair care and soap bar ranges.
Giffgaff Spreads the Love with Echo
giffgaff, the SIM only mobile network, has worked with design and branding consultancy Echo to provide its members with a fresh approach to SIM card packaging which matches its community ethos.
Casa Rex Creates New Packaging Design for Lux Body Lotion Range in South Africa
Casa Rex has developed new packaging for Lux. The "Fine Fragrances Body Lotion" range consists of five different variants, and has just been launched in the South African market.
Taxi Studio Created New Branding and Packaging for Tumult
Tumult is a new adult fermented non-alcoholic drink made by Coca-Cola, that has been specially crafted to be consumed with food.
Hangar Design Group Designs New Packaging for the Bortolo Nardini Distillery
Hangar Design Group has designed the new packaging for the prestigious Grappa Riserva 15 Anni of the oldest Italian distillery Bortolo Nardini, established in Bassano del Grappa.
Pentawards 2012
The 6th edition of the Pentawards, a competition devoted exclusively to packaging design, is now open for entries.
Pearlfisher New York Appoints Hamish Campbell to the Role of Creative Director
Pearlfisher New York announced that Hamish Campbell has been appointed to the role of Creative Director. Hamish joins Pearlfisher New York from international design agency Lewis Moberly.
O2 Appoints Echo as Packaging and Product Design Agency
O2 has appointed design agency Echo to improve its consumer's user experience by revamping its products and packaging.
Seymourpowell Creates New Look for Nestle Purina's PRO PLAN Catfood Brand
Seymourpowell has unveiled the new packaging designs and visual identity for the Nestle Purina PRO PLAN Cat brand.
Echo Designs Limited Edition Carling Zest
Echo has designed the branding, primary and secondary packaging for Carling's innovative new summertime beer, Carling Zest - a beer brewed with a light, citrus flavour.
PantoneLIVE: Manage Color in the Cloud
PantoneLIVE is a cloud-based color service that provides instant access to essential brand color standards.
Webb deVlam Gets to the Heart of Brand Identity for NayaMed
New medical device company NayaMed appointed Webb deVlam to develop its comprehensive brand identity programme that reflects the simplicity of its pacemakers and defibrillators.
Jamie Hewlett Designs Limited Edition Bottle for ABSOLUT
ABSOLUT have launched their latest limited edition bottle - the ABSOLUT London. The bottle is a collaboration with artist Jamie Hewlett who has created a bottle design with characters representing a unique take on London's style and fashion pioneers over the past 200 years.
Nestle's Approach to Packaging Design Aims to Make Its Products Easier to Enjoy
Nestle is adapting the packaging of some of its products to ensure consumers of all ages can use them without difficulty.
Design Museum Shop Identity by Spin
Spin has created a new identity for the stationery and packaging of The Design Museum shop.
Pureology Products Relaunch in Innovative Multi-Task Bottle Designed by Robert Bergman
L'Oreal's Pureology brand professional products have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.
Panasonic Personal Grooming Tools Return to Target in New Packaging by The Goldstein Group
Panasonic's line of feminine power handheld personal tools recently returned to Target stores in newly redesigned packaging created by The Goldstein Group.
Coley Porter Bell Adds Value and Personality to Morrisons' Value Range
Coley Porter Bell has rebranded Morrisons' entry level 'value' range as part of the retailer's strategic overhaul of its own-brand offering.
Casa Rex Rejuvenates a Traditional Toothpaste Brand From China
Casa Rex has redesigned the Unilever Chinese toothpaste brand - Zhong Hua. The branding was refreshed by repositioning the logo diagonally, adding rounded corners, creating a three-dimensional effect and including a smile-shaped icon; all of which help towards making the brand look more cosmetic and modern, as well as making it more relevant within the context of the Oral Care category.
Cartils Redesigns Snow Queen Vodka
Snow Queen Vodka is not only one of the world's most premium vodkas; it's also one of the world's very best. Cartils carefully set out a strategy to reinforce the super-premium positioning, while increasing the brand impact of the Snow Queen identity.
Unilever Dresses Up Its Calve Dressings Range with Russian Brand Relaunch
Brand development agency Anthem Worldwide has undertaken a major brand refresh for Unilever's Russian dressings brand, Calve, which encompasses four sub ranges: mayonnaise, ketchup, salad dressings and sauces.
Made for Each Other: A Simple Solution to Soap
Simplehuman's classic line of "tools for efficient living" just expanded to a new collection of soap and sensor pump systems that are made for each other, like milk and cookies.
The Compleat Cup: Proverb Helps Reinvent the Coffee Cup
Architect Peter Herman and Daren Bascome, founder / managing director of the brand strategy firm Proverb have teamed up to reinvent the coffee cup.
Packaging Design Goes Hand-in-hand with Stabilo and Burgopak
STABILO International's latest product range, EASYergonomics experts, has been launched on the European market in an appealing, youth-orientated packaging style designed by Burgopak Germany.
Pearlfisher Refreshes the Packaging for Help Remedies
Pearlfisher has refreshed the packaging for Help Remedies - the New York City-based boutique pharma company and creator of minimalist medicine - as part of Help's national Take Less campaign.
Webb deVlam Collaborates with Valspar to Create Easiest Spray Paint Ever Made
Global design consultancy Webb deVlam has collaborated with Valspar to create a groundbreaking actuator that changes the way consumers use spray paint.
The Coca-Cola Bottle Receives a Special Pentaward
No object symbolises American civilisation more and through it, packaging design, than the mythical Coca-Cola bottle.
Cartils Creates Limited Edition for Iconic Vodka Brand Danzka
Cartils has developed a limited edition for DANZKA Vodka. The premium vodka brand's new bottle will be available to travel retail from October 2011 and underlines Cartils' track-record for creating effective special edition designs for the beverage sector.
Coley Porter Bell Overhauls John West Brand
Coley Porter Bell has given John West a complete makeover with a new positioning and new packaging designs to help it reassert its leadership of the canned fish market.
Aura Health & Wellbeing Packaging Design by Burgopak Wins Pentaward
Burgopak's packaging design project for Aura Health & Wellbeing's range of health and lifestyle products received a Bronze Pentaward at the 5th edition of the annual Pentaward Worldwide Packaging Design Competition.
Casa Rex Creates a New Packaging Range for Unilever
Casa Rex has developed a new packaging design for the Signal range of toothpastes for Unilever in Germany.
Moleskine Star Wars Limited Edition Notebook Collection
Moleskine introduced a new, limited-edition notebook collection for fall 2011, celebrating the inspirational and iconic visual design of the Star Wars Saga.
Evian's Design Bottle by Courreges
Evian has this year partnered up with French fashion designer Courreges to imagine a new limited edition bottle.
Burgopak Creates New Brand Identity and Packaging for Aura Health & Wellbeing
Burgopak has developed the brand identity, artwork and structural packaging design for the complete range of Aura Health & Wellbeing products.
Aesop Creates Brand Story and Identity for the New Alex James Cheese Range
Aesop, the brand story telling agency which launched in May this year, has created the brand story, identity and packaging for a new range of cheese created by Alex James.
5 by 5 Design Creates Award-winning Look for Gloryland Gospel Band's CD
5 by 5 Design's CD package design for the Gloryland Gospel Band was honored with "Best of Category" in the American Graphic Design & Advertising (AGDA) 27th annual awards.
GSK and Webb deVlam Collaborate to Create Aquafresh Ultimate Brand Architecture and New Pack Format
Aquafresh Ultimate, the new "Whole Tooth Protection" flagship brand for GlaxoSmithKline (GSK), is the result of a close collaboration between GSK in-house PacXperience & Consumer Healthcare Futures and strategic brand innovation & design consultancy Webb deVlam.
Baltika Cooler Becomes Even Cooler
Cartils was asked to develop a new glass bottle and label design to support Baltika Cooler's leading position in the transparent segment of the Russian beer market.
Packaging That Sells 2011 Conference
Packaging That Sells brings together retail executives and consumer packaged goods marketers, along with their package design and development teams, to offer real-world examples of the powerful influence packaging has on consumer buying decisions.
Nike Vapor Strobe Eyewear Retail Packaging by James Owen Design
James Owen Design and Nike teamed up to create fresh new packaging and eyewear cases for the Nike Vapor Strobe Eyewear.
Williams Murray Hamm Picks up FAB Award for Blue Skies
Williams Murray Hamm (WMH) the creative consultancy that invents and re-invents brands, has won a FAB Award for their brand identity work on the British-owned tropical fruit producing company, Blue Skies.
Debenhams' New Gift Card Boxes Slide Into the UK Market
Debenhams have launched a new design for their branded gift card boxes.
CB'a Reorganizes and Revamps Vaasan's Portfolio
The VAASAN Group is the leading bakery company in Finland and the Baltic region.
UXUS Designs New Lightweight and Eco-friendly Packaging for Indulge Wines
UXUS unveiled their latest project, the brand identity and packaging design of APL Wines' new label, Indulge.
Construct Designs Mulberry Book to Celebrate 40th Anniversary of Luxury Fashion Brand
Mulberry, the luxury fashion brand, unveiled a celebratory book to mark its 40th Anniversary year.