Broadcast Design News
BMW Design DNA: Interactive CGI/3D Spot by LIGA 01 Germany
LIGA 01 has created a 60 second CGI spot for the BMW featuring the 6 Series Grand Coupe.
MPC Creative Directs Explosive New Film for Lamborghini
MPC Creative Director Jake Mengers teamed with adam&eveDDB to create a futuristic, fully CG spot launching the new Superleggera Edizione Tecnica, which was unveiled at the Paris Motor Show.
La Linea Returns in Breakthrough Ford C-MAX Hybrid Launch Spots From Shilo
To launch the all-new Ford C-MAX Hybrids with the goal of breaking through the Prius-dominated hybrid market, leaders from Team Detroit have introduced a series of broadcast spots, short brand films and other cross-media campaign assets featuring the world-famous La Linea character from the Milan-based Quipos agency.
Alter Ego: jumP Takes Over London for H&M
Luis Moreno teamed up with RAF Films director Jonas Akerlund on a short film for H&M starring actor Joel Kinnaman.
Mazda Heightened Senses
Sehsucht has created a :90 spot for Mazda highlighting the wide range of i-Activsense safety technologies.
Bloggers' Night In: Phoenix Dresses to Impress for Glamour and Sperry Shoes
Phoenix recently swung into the fall fashion season by conceiving and creating a Web spot for Sperry Shoes and Glamour starring noted fashion bloggers Christina Caradona and Arielle Nachmani.
Framestore Creates Dinosaur for Kellogg's Crunchy Nut
Framestore has just completed its second Kellogg's Crunchy Nut spot for Leo Burnett. The commercial gave Framestore an opportunity to create a CG dinosaur from scratch and fit it into a cramped and effects-laden kitchen.
Spike DDB and Gentleman Scholar Flip the Script for NOLA
Spike DDB and Gentleman Scholar flip the script on long-standing stereotypes of NOLA.
SIGGRAPH Asia 2012
SIGGRAPH Asia 2012 will be held from November 28 to December 1, 2012 at the Singapore EXPO. The event will bring together leading names in the animation, graphics, digital art and technology industries from around the world.
Tomi Dieguez Joins 1stAveMachine
1stAveMachine has added Tomi Dieguez to its expanding team. Dieguez is also the creative mind behind Buenos Aires-based animation studio Punga with partner, Patricio Verdi Brusati.
Fabrica Launches New Logo and Ad Campaign for Teachers Without Borders
Fabrica has created the new logo and the global print and video campaign for Teachers Without Borders (TWB), the leading non-profit organization involved in the field of international support and networking for education and teacher professional development.
OS Pixadores: Ben Newman Directs Short for ASOS Black X Puma
Pulse Films Director Ben Newman shot a thought-provoking film campaign to support the launch of ASOS' latest Autumn/Winter 2012 collaboration with Puma, the ASOS Black X Puma shoe.
The Way I Roll: Peter Sutherland Shoots Bike Documentaries for Thule Group
For the launch of a new range of bike bags, Thule Group has let filmmaker Peter Sutherland shoot six documentaries about bike culture.
ForTwo: Skate Bros Share Board in Smart Car Spot
In a new online ad, which will have its cinema debut September 28, touting the snug proportions of Smart Car UK's Fortwo, two hot-shot skaters perform some slow-motion ollies on a shared board.
Elastic Loves New York State
Going hiking, biking, canoeing, or camping this fall? If so, you'll want to head straight to New York State after checking out a pair of Empire State Development spots produced by Elastic Director Andy Hall and edited by Rock Paper Scissors Editor Gabriel Britz via BBDO NY.
Troika Launches EA Sports '13 Video Campaign
Troika created a branded video campaign for EA Sports to drive brand attribution and connect the parent brand back to their Madden, FIFA, NHL, and NBA properties. The spots aim to deliver a unified, branded EA Sports experience as titles load for each game.
Goodby Silverstein & Partners and 30 Rock Have Gone Google
Coming off of the success of the Gone Google commercials "Hall & Oates," and "Wedding List," Goodby Silverstein & Partners and Google Creative Labs have introduced their latest :30 spot, "30 Rock."
Millimeter: Fred & Farid's Brand New Audi Campaign
The "Millimeter" campaign - conceived, designed and produced by Fred & Farid - celebrates Audi perfection by depicting the immensity of the human and material investment behind a single Audi millimeter.
Click 3X Delivers Five Spot Series for 2012 MTV VMAs
Click 3X, MTV's longtime post-production studio for its annual VMA campaign, has stepped up to handle all concepting, design, VFX, and editorial work on this year's effort.
Style Frames New York Design Conference
Style Frames New York will bring together influential design, advertising and media professionals from both the client and creative sides of the industry for two days of inspiration, networking and insight.
AICP Digital Launches Production Guidelines
The Association of Independent Commercial Producers (AICP) has recently unveiled guidelines for digital production that outline best business practices for digitally produced content, including interactive, visual effects, design, and animation.
Style Media Gets a Makeover from Gretel
NY-based creative production company Gretel worked with Style's strategists and executives to craft a new brand image for the network with energy, versatility, personality, and, above all, style.
Meat Without Drugs: BigStar Animates Eye-Opening Short Film
BigStar recently partnered with Kenner Films to create a provocative and informative short film about the abundance of antibiotics in today's meat products and the effect it has in the daily lives of consumers.
Venables Bell & Partners and 1st Avenue Machine Created Toy Car World for Google Fiber
To announce Google Fiber's much anticipated arrival in Kansas City, Venables Bell & Partners and 1st Avenue Machine produced several new spots that each take a different angle on what internet 100 times faster than broadband will mean for the city and the folks that live there.
Video: Fashion X Commerce X Content
Fashion brands are becoming content studios, whether it's turning your live stream into a multi-day event a la Mugler, crafting online editorial or creating a digital fashion show.
How to Change Cars Forever
biscuit's Christopher Riggert recently directed a series of spots for "How To Change Cars Forever," a high-intensity ad campaign for the new Dodge Dart.
Evolve: Royale Creates New Launch Spot for Nike Lunar Hyperdunk 2012+
Royale was recently tapped by Nike to create a launch spot for the new Nike Lunar Hyperdunk 2012+, which premiered during Game 5 of the NBA Finals and will air globally.
The Last Sermon: The Ebeling Group Directs Darksiders 2 Trailer
Prepare to immerse yourself in the Darksiders 2 experience with this trailer for THQ's popular game series directed by The Ebeling Group's Leythum for Hammer Creative.
Trollback + Company Designs for Resilience in New PopTech Conference Opener
Trollback + Company completed the opening sequence for the PopTech Conference held in Iceland recently. This marks the fourth collaborative title design between PopTech and T+Co, which also involved additional branding materials.
McLaren Animation Powered by Framestore
Framestore has partnered with McLaren Group to launch a brand new media company called McLaren Animation. The joint venture will focus on creating high-end CGI-led content as part a new content-driven marketing strategy for McLaren.
Edit1 Adds Todd Winter as Creative Director
Edit1 has added visionary animation director Todd Winter as Creative Director. Working with Michael Zimbard, and Executive Producer Mike Donovan, Winter will play a leading role in the direction of Edit1's creative work and the growth of the company overall.
Visual Creatures and Parker & the Numberman Entice Snapdragon Tech with Colorful Verse
Visual Creatures and the newly launched commercial production division of Funny or Die, Gifted Youth, created a zany world in desperate need of Snapdragon processors in the 3:00 music video "Shoulda Shoulda Got A Snapdragon" for Qualcomm.
Spacejunk Interprets Romance & Destruction of Bonnie & Clyde
For the recent PromaxBDA Conference, Spacejunk was tasked with a unique challenge: choose a song that pre-dates MTV's 1981 launch and create its music video using any medium.
Clockwork VFX Created Complex Character Animation Star Wars Fighter Pods Campaign
Clockwork VFX brought Jedi-like focus to Hasbro's Star Wars Fighter Pods campaign that introduces the new toy line with a cinematic ad and a series of five humorous webisodes featuring the Star Wars characters.
Framestore and BBH Deliver an Integrated Olympics Campaign for British Airways
Framestore has worked with BBH to deliver an integrated Olympics campaign for BA, comprising an iconic TV ad, a timely viral teaser and a customisable application that creates personalised edits of the TV spot.
Brad Tucker Joins Shilo as Creative Director/Director
Shilo added Brad Tucker to its roster as creative director and director. Brad joins Shilo from Stardust Studios, where he began in 2003 as an art director and has served as creative director since 2007.
Second Teaser for Transformers: Fall of Cybertron Video Game by Mothership and Digital Domain
Digital Domain and Mothership Director Neil Huxley created the new teaser trailer for the highly anticipated Transformers: Fall of Cybertron video game.
Troika Completes NBC Sports Identity Relaunch
NBC Sports Group - the newly formed entity resulting from the Comcast and NBC Universal merger - has teamed up with brand consultancy & creative agency Troika to establish the group's brand platform, rebrand Versus to NBC Sports Network, and deliver elements to unify the identity of signature properties including the Olympics, Sunday Night Football, NHL on NBC, horseracing's Triple Crown, and Tour de France.
Director Andreas Nilsson Joins Biscuit Filmworks
Andreas Nilsson is joining Biscuit Filmworks for commercial representation. Andreas is known for his art-driven, often surreal and playful style of directing.
Shilo Signs Award-Winning Director Luc Janin for US Spot and Music Video Representation
Shilo signed director Luc "Reso" Janin to its roster for commercial and music video representation in the US.
Framestore Created BBC Idents for Euro 2012
The BBC Euro 2012 title sequence sees embroidered emblems from European team badges come to life in a world of material textures.
Autodesk Smoke 2013 Free Pre-Release Trial
Autodesk has today released Smoke 2013 video editing software as a free pre-release trial download. First introduced in mid-April, Smoke 2013 is a completely redesigned and repackaged all-in-one video editing and visual effects tool for Mac.
Adria Petty and Alan Bibby Co-Direct Princess of China for Coldplay and Rihanna
Stardust creative director Alan Bibby teamed up with longtime friend and veteran music video helmer Adria Petty to co-write and co-direct Coldplay and Rihanna's epic music video for "Princess of China."
Blac Ionica Joins MPC Creative
MPC Creative is bringing versatile and multi-talented directing collective Blac Ionica to the US for the first time. Composed of experienced directors, animators and designers operating out of London, Blac Ionica will work with MPC Creative in the US advertising market.
Pixomondo Shatters Knights and Enhances Battles for Universal Pictures' Snow White and the Huntsman
Snow White and the Huntsman, a breathtaking new vision of the legendary tale, features more than 270 visual effects shots created by Pixomondo.
British Fashion Council Launched Fash/On Film Mentoring Scheme
The British Fashion Council launched its first nationwide search for emerging film-making talent. The Fash/On Film Mentoring Scheme invites up-and-coming creatives to submit film ideas in response to a brief set by leading British designer Emilio de la Morena.
Trollback + Company Designed World Science Festival 2012 Title Sequence
Trollback + Company recently created the opening sequence for the World Science Festival, the annual event that celebrates the exploration of sciences.
Avacyn Restored: Spacejunk Conjures Magic for Wizards of the Coast
The epic animated game trailer "Avacyn Restored" is the latest in a series of darkly beautiful collaborations between game company Wizards of the Coast and award-winning design and production studio Spacejunk.
Sean Dougherty Returns to Brand New School as CD and Director
Twelve years ago when Brand New School opened its doors in Venice, California, Sean Dougherty was one of its first employees.
Phoenix Opens CLIOS
The CLIOs dazzled a captivated audience of industry heavyweights at the American Museum of Natural History last week. A high energy animated motion graphic and commercial montage from Phoenix kicked off the 2012 award ceremony.
Making TV and Movies, NYC Style
The New York City Mayor's Office of Media and Entertainment has released its latest Reel Jobs campaign, and the message is clear: this is the place to be, to live, and to work if you want to make TV or movies.
MPC Takes the Ribena Berry to the Next Level
MPC collaborated with M&C Saatchi and Independent to deliver a fully CG commercial for the makers of Ribena, bringing the famous berries to life again.
Ghost Recon Alpha: The Prequel Film
Ubisoft has teamed up with Little Minx and Academy Award-winning directors Herve & Francois to create a live-action/CGI prequel film Tom Clancy's Ghost Recon Alpha in anticipation of the release of the "Tom Clancy's Ghost Recon" video game, which went live online yesterday.
Paper: Sehsucht Creates CGI Spot for German Charitable Lottery
Follow the paper plane into Sehsucht's latest origami-style world of helping hands and improved communities. The studio has produced the 30 seconds TVC "Paper" in full CGI for Deutsche Fernseh Lotterie, a charitable lottery, and their agency Zum Goldenen Hirschen.
Lucky Twenty One's The Chartrands Direct Integrated Web & Print Campaign For Animal Rescue and Adoption
TM Advertising collaborated with Lucky Twenty One's directing duo Marc & Melanie Chartrand to create an integrated online and print campaign for Best Friends Animal Society.
Brickyard Filmworks Produces Feature Documentary From Nothing, Something
Director Tim Cawley tapped frequent collaborators at Brickyard VFX to produce his feature documentary From Nothing, Something, through their feature division, Brickyard Filmworks.
Metamorphosis: Iconic Nostalgia Celebrates 50 Years of Motel 6
The Richards Group recently approached production company King and Country (K&C) to direct and produce an iconic :30 commercial for the 50th anniversary of Motel 6.
Autodesk Smoke 2013: Autodesk Intros Radically Redesigned Video Editing Software
At NAB 2012, Autodesk introduced Smoke 2013, a radically redesigned version of the all-in-one video editing and visual effects tool for the Mac, at a new price of $3,495 USD.
72andSunny and Caviar's Reynald Gresset Unleash the Power of Revenge for Prototype 2
72andSunny and Caviar's Reynald Gresset unleashed the "Power of Revenge" in their post-apocalyptic promotion for the long-awaited release of Prototype 2 from Activision.
Shotgun Software and Tweak Launch Revolver
Shotgun has teamed up with Tweak on a new product called Revolver that provides digital studios with an all-in-one review toolset.
Secret Location Wins International Digital Emmy Award for Endgame Interactive
Interactive agency, Secret Location, has affirmed Canada's place as a global leader in the development of large-scale digital entertainment and brand experiences with an International Digital Emmy Award for Endgame Interactive, a highly engaging and immersive transmedia experience created for the Canadian procedural drama series, Endgame.
Red Bull Mind Meld Videomapping Installation
One hundred sixty-five thousand fans who got down to the sounds of electronic artists Tiesto, Avicii, David Guetta and others, at Miami's ULTRA Music Festival last weekend did not believe their eyes when they looked to the sky as the "Red Bull Mind Meld" experience transformed the iconic InterContinental hotel into a sea of video projections in one of the largest-ever USA displays of innovative projection mapping technology.
MPC Takes a Tour with Mercedes
MPC teamed up with Anonymous Content Director Frederic Planchon and Merkley + Partners GCDs David Fox and Scott Zacaroli for two new Mercedes-Benz spots, which promote the E-Class and SL-Class vehicles.
Charlex Adds Two More to Their Arsenal
Fresh off the promotion of director Ryan Dunn to company ECD, Charlex has added creative talents Kristian Mercado and Elliot Lim to its lineup.
RPA Honors the Creative Spirit for the Newport Beach Film Festival Campaign
In the latest in a succession of influential multimedia campaigns promoting the annual Newport Beach Film Festival, RPA is generating excitement around the 2012 event with a new spot and print.
Send Reinforcements: Brickyard VFX Takes Flight for Verizon Wireless
Verizon Wireless and creative agency Moxie recently tapped bi-coastal effects boutique Brickyard VFX to create seamless visual effects for Verizon's :30 online spot "Send Reinforcements."
Crafted: Dell XPS 13 Ultrabook
Creating the perfect computer becomes a display of sculptured elegance in this spot for the XPS13 Dell Ultrabook "Crafted."
Motion504 Unfolds the Impact of Giving with Animated Short
Minneapolis-based ad agency Carmichael Lynch recently tapped motion504 to help create an inspirational animated short for Fueling Good, a charitable giving program by CITGO.
Biomorph: Mothership's David Rosenbaum Directs Launch Spot for Nike Flyknit
Director David Rosenbaum of Digital Domain's advertising and entertainment production company Mothership was tapped by Nike to launch its revolutionary new Flyknit technology and shoe collection.
Futuristic Films Adds Award-winning Filmmaker and Oscar Nominee Director Daniel Junge to Its Roster
Led by Executive Producer Brendan Kiernan, Futuristic Films has signed the extraordinary directorial talent of Daniel Junge to the company's roster.
MPC Creative and TBWA/Chiat/Day Storm Grammys with Bon Iver, Adele
MPC Creative created a pair of visually stunning spots for the Grammy Awards, one starring Bon Iver and another featuring singer-songwriter Adele.
Winner of the Visual Effects Society Award for Outstanding Visual Effects in a Student Project
Autodesk has unveiled students from Filmakademie Baden-Wuertemberg as the winners of the Visual Effects Society Award for Outstanding Visual Effects in a Student Project.
The Mission is Seeing Specs for MINI
Venice-based visual effects studio The Mission launched a high-powered all-CG :30 spec spot, created for MINI, executed completely in-house.
Pixomondo Makes Liquid Metal Dance to Skrillex in GRAMMY Spot
Pixomondo recently collaborated with TBWAChiatDay Los Angeles to create an abstract dance-infused spot promoting the 2012 GRAMMY awards show featuring electronic musician and Best New Artist nominee Skrillex.
Midnight Lights by Jimmy Diebold
Bodega director Jimmy Diebold lights up the Seattle night in a new music-driven 1:55 short "Midnight Lights," made as a tribute to the Seattle Seahawks and their home stadium.
MPC and Goodby Take to the Streets with Chevy Volt
As the Chevrolet Volt moves into the mainstream American conscience, it is transporting its home base of Hamtramck, Mich. with it.
Poems Come to Life in Artful Interpretations from motion504
Following its successful participation in Motionpoems last year, motion504 was, once again, invited to create original animated pieces for the 3rd annual event, which showcases visual explorations of previously published poetry.
Pixomondo Creates Aerial Acrobatics for Lucasfilm's Red Tails
Pixomondo completed 546 shots on Red Tails, about a third of the film's 1524 total VFX shots.
Mothership's David Rosenbaum Directs Robotarm for Cisco
Mothership director David Rosenbaum teamed with OgilvyWest to tell a simple story about a complex concept in a "Robotarm" for Cisco that broke during the NFC Championship broadcast on January 22.
Ryan McGrath Joins Hush
After teaming up with the company for the better part of a year on the vaunted Chevron Digital Experience project, Ryan McGrath has officially joined HUSH's staff as its new Head of Production.
Directorial Duo Marlind & Stein Join Motion Theory Roster
Commercial production company Motion Theory (MTh) has added Swedish team Marlind & Stein to their directorial roster.
The California Endowment Highlights How Your ZIP Code Determines Your Life Expectancy
The California Endowment aims to tackle the the issue of life expectancy disparity in California in this new advertisement from Preditorial.
Digital Domain Creates an Emotional Story for Powerful Transformers: Fall of Cybertron Teaser
Activision Publishing and High Moon Studios tapped Digital Domain and Mothership Director Neil Huxley to create the unexpected teaser for Transformers: Fall of Cybertron that premiered during the 2011 Video Game Awards show on Spike TV.
Zombies Get the motion504 Treatment in New Chiller Promo for Remains Thriller
motion504 recently teamed with NBC-owned network, Chiller, to create a comic-book-influenced promo for the upcoming movie, "Remains," based on the graphic novel of the same name by Steven Niles.
Executive Producer Tania Staykova Joins Stardust to Lead New York Office
Bi-coastal production company Stardust has named Tania Staykova Executive Producer of their New York office to oversee live action and animation work.
Nico Casavecchia Joins the Directors of 1stAveMachine
1stAveMachine announced the addition of director, Nico Casavecchia. The Argentina native adds a distinct but complimentary voice to the diverse group of directors.
Pixomondo Leads VFX for Martin Scorsese's Hugo
Pixomondo completed over 800 shots as the primary visual effects vendor on Martin Scorsese's 3D epic adventure, Hugo.
Self-generating Digital Installation for Covent Garden
Famous for delivering unique cultural firsts, Covent Garden has partnered with award winning director and visual artist Martha Fiennes' SLOimage and world leading VFX and digital studio MPC to create 'Nativity', a completely self-generating technological art-work based on the Christmas Nativity scene, which will live on the Piazza from November 10, 2011 through January 5, 2012.
The Ant Farm Creates the Next Wave in Opening Title Sequences for CoD: Modern Warfare 3
Entertainment advertising agency The Ant Farm partnered with Activision Publishing and developers Infinity Ward and Sledgehammer Games to create the opening title sequence for Call of Duty: Modern Warfare 3.
MPC Digs Deep for Nintendo DS Fossil Fighters Champions
MPC pulled off a stunning bit of 3D magic in a promo for Nintendo's Fossil Fighters Champions, a new game for the handheld DS videogame system.
Identity's Laurent Chanez Directs Unhate Short Film for Benetton
Identity director Laurent Chanez completed a short film to kick off Benetton's new Unhate advertising campaign.
The Escape: Digital Domain Builds an Off-Kilter World for Carl Rinsch and Mercedes' AR Campaign
Director Carl Rinsch, RSA and AMV BBDO teamed with Digital Domain to create a cinematic, off-kilter world for Mercedes as the foundation of an integrated campaign spanning online, TV, mobile, outdoor and point-of-purchase marketing.
Bill Gates G20 Summit Speech: Illustrated by Gentleman Scholar
Gentleman Scholar teamed with the Bill & Melinda Gates Foundation in this spot for the G20 Summit in Cannes.
Payload: Mcgarrybowen and Sonic Union Launch High-speed Excitement for Verizon's Droid Razr
NY/Chicago-based mcgarrybowen and Bikini Editorial editor Avi Oron chose NY-based Sonic Union mixer Steve Rosen to deliver futuristic espionage in the new action-packed :60 "Payload" for the Verizon Wireless Droid Razr.
1/29 Films Creates Signature Brand Spot for the University of Wisconsin - Madison
Production and design studio 1/29 Films recently completed an iconic, design-driven brand spot for the University of Wisconsin - Madison.
The VFX Story Behind xBox 360's Sensational The Kinect Effect
The artists and producers from visual effects studio Brewster Parsons detailed their contributions to the sensational Kinect for Xbox 360 spots from advertising agency twofifteenmccann and Anonymous Content director Malcolm Venville.
Diane Von Furstenberg's The Bearable Lightness of Packing
The art of packing as told by the world traveler herself, Diane Von Furstenberg.
Stardust Delivers Multiple Realities to Let Consumers 'Coupe' their Lives for Mercedes-Benz
Innovative creative studio Stardust collaborated with the digital visionaries at Razorfish to create an interactive campaign for Mercedes-Benz USA that launched in October 2011.
House of Moves Develops Eye Tracking Process for Film and Game Animation
House of Moves (HOM) has developed a proprietary process using electrooculraphy (EOG) to capture accurate eye movement for facial animation in films and video games.
The Wilderness Explores 'What Is Sound?' in Short Film for SoundCloud
What is sound? That's the question that social sound platform SoundCloud challenged The Wildernessto to investigate in a short film to debut at Wired London 2011, October 13.