Branding Design News
Troika Hires Seton Kim
Troika has hired its fifth Creative Director, Seton Kim, a two-time Emmy winner and the designer behind the original XBOX UI.
Aesop Serves Up a Tasty Identity for New Street-food Brand
Aesop Agency have created the identity for Toastits - a new London-based street-food outlet.
Seymourpowell Creates Brand Identity and New Bottle for Carlsberg's Seth & Riley's Garage Hard Lemonade
Seymourpowell has recently collaborated with the Carlsberg Group to create a 'brand world' for the global launch of Seth & Riley's Garage Hard Lemon Drink.
Pearlfisher New York Revitalizes NibMor
Pearlfisher New York has created the new brand strategy, tone of voice, brand identity, and packaging for organic chocolate brand, NibMor.
Why? Rebrands Unilever's Lux Line
Why? has recently rebranded LUX, one of the body wash brands in the personal care category of Unilever.
Red Dot Award: Communication Design 2014
The Red Dot is now accepting entries for the 2014 Communication Design Award.
Brandimage Creates New Cards for Europcar Privilege Program
Europcar is extending its loyalty program to include new advantages and is launching a new "Elite VIP" category to reward its most loyal customers.
ATTIK Designs New Logo and Visual Identity System for Experticity
ATTIK has designed the new corporate logo and the complete visual identity system (VIS) for Salt Lake City-based Experticity, the company that's transforming retail commerce by building and rewarding expertise in the influencers customers turn to for advice on what to buy.
Duffy & Partners Creates New Brand Identity for Sub-Zero Wolf
Duffy & Partners has created the new brand identity for Sub-Zero Wolf Inc.
Pearlfisher New York Designs New Identity for The Dieline
The Dieline has unveiled its new new branding and identity, designed by Pearlfisher New York.
Cartils Designs New Bottle for Schulp
Cartils has designed the new bottle and label for Schulp.
Sustainable Brands San Diego 2014
The 2014 Sustainable Brands conference, with a theme of "Reimagine, Redesign, Regenerate," will be held on June 2-5 in San Diego, CA.
Bluemarlin Designs Packaging for Saffola Oats Franchise
bluemarlin has created a vibrant new 2D/3D packaging design for Saffola's line of oat-based breakfast cereals.
Duffy & Partners Creates New Summit Brewing Co. Packaging System
Duffy & Partners has designed the new packaging art on all varieties of Summit beer.
Pearlfisher New York Designs Branding for Eco Farmhouses
Pearlfisher New York designed the brand identity and experience for Eco Farmhouses, Bodrum, a new innovative luxury real estate concept in Turkey.
CuldeSac Rebrands Lola Cruz
CuldeSac created a new brand image for Lola Cruz that reflects the true personality of the company.
Sandstrom Partners Creates Brand Strategy and Bottle Design for Sonoma Cider
Sandstrom Partners has created the brand strategy and bottle design for Healdsburg, California-based Sonoma Beverage Works for its new Sonoma Cider line.
Duffy & Partners Creates New Brand Identity for Hallmark
Duffy & Partners has designed the new brand language and packaging system for Hallmark.
Pearlfisher Redesigns Cadbury Dairy Milk
Pearlfisher has created the new experiential brand identity and design for Cadbury Dairy Milk.
McLean Design Brings Native Maui's Exotic Spirit to Life
McLean Design has redesigned the brand identity and packaging system for Native Maui, an organic, chemical-free sunscreen line out of Hawaii.
Sagmeister & Walsh Designs New Identity for Function
Function, the firm that specializes in mechanical design and engineering for product development, is rolling out a new company identity, designed by Sagmeister & Walsh.
Holt Creates Christmas Identity for City of Sydney
Holt has created a graphic emblem for the City of Sydney, to represent the commercial activations and community celebrations of the 2013 festive season.
Logic Design Creates Identity for Gym Generation
Logic Design has created the identity of Gym Generation, a sports hall where children can learn how to train and eat well.
Pearlfisher New York Revitalizes the Stonyfield Brand Portfolio
Pearlfisher New York has created the new brand architecture, identity, and packaging, for Stonyfield, the leading organic yogurt maker.
Coley Porter Bell Creates Christmas Identity for the Co-operative Food
Coley Porter Bell has created a Christmas identity for The Co-operative Food as part of an ongoing overhaul of the retailer's own-brand offering.
Brands: Reputation and Image in the Global Marketplace
The World Intellectual Property Organisation (WIPO) has released its second annual report "Brands: Reputation and Image in the Global Marketplace."
ZEO Tingle Bells by Bluemarlin
Bluemarlin has designed the packaging for ZEO Tingle Bells, a limited edition offering from Freedrinks.
David Labistour Honoured as Canada's Top DesignThinker of 2013
The Association of Registered Graphic Designers (RGD) has presented David Labistour with the inaugural "DesignThinker of the Year" award.
Sullivan Creates New Integrated Marketing Campaign for Washington Examiner
Sullivan has launched a new integrated marketing campaign for the Washington Examiner, the Washington, DC, based media property.
IC Design Makes The Boat Go Faster
IC Design has created the brand platform, website and collateral for coaching company Will It Make The Boat Go Faster?, founded by British Olympic Gold Medallist Ben Hunt-Davis, MBE and Tom Barry.
How to Create a Brand From a Tea Bag
In a bid to make Britain's favourite drink cool again, Echo Brand Design teamed up with east London based tea man, Joe Kinch.
99U Pop-up School
Adobe is organizing 99U Pop-up School - a three-day event featuring keynotes and workshops from leaders in the creativity industry.
2014 AME Awards for Advertising & Marketing Effectiveness
The International AME Awards for Advertising & Marketing Effectiveness is now open for entries. The award honors campaigns that successfully demonstrate groundbreaking solutions to challenging marketing problems.
Leahy Brand Design Works on the UK's First Clear, Runny Honey
Leahy Brand Design has created the identity, packaging design and advertising for new to market Clarks Clear Honey.
2Day Langauges by Masquespacio
Masquespacio created the interior and the identity of 2Day Languages, a new Spanish school in Valencia.
Bunch Designs Identity for Willow Tree
Bunch has designed a new but traditional looking identity for Willow Tree, a leading business consultancy based in London.
Sustainable Brands London Conference 2013
The 2013 Sustainable Brands London Conference will take place November 18-19 at Lancaster London.
Cartils Redesigns Jolly Shandy Brand for Carlsberg Hong Kong
Cartils has redesigned the Jolly Shandy brand for Carlsberg Hong Kong.
Indygen: Brandient Designs a New Brand for the Digital Natives
Brandient recently designed the identity for Indygen, a new telecom brand for the smartly connected generation.
Cartils Creates Identity and Packaging for Harry Brompton's Ice Tea
Cartils has created the brand and packaging for a new alcoholic ice tea introduced in the British market this month.
The Greek Gods Appear on New Kefir Drinks
Biondo Group has designed the packaging for the Greek Gods Kefir Low Fat Cultured Milk line, giving it a dynamic, modern look.
Colourful Designs Dynamic Modern Visual Identity for Family and Childcare Trust
Colourful Design Strategy has created the visual identity for Family and Childcare Trust, a new charity created from a merger of the Family and Parenting Institute and the Daycare Trust.
Hat Club SoHo by UP
Hat Club SoHo, recently completed by UP, is an adaptable retail shop. By housing the merchandise in 420 modular boxes, the shop can evolve as needed to address shopper demand.
Bluemarlin Brings Out the Science in SCI-MX
Bluemarlin has recently redesigned packaging for SCI-MX Nutrition, a leading brand in the sports nutrition category.
Nook, Nook. Who's There? Not The CEO or Consumer Engagement
No joke. Barnes and Noble CEO William Lynch, resigned on Monday.
Troika Creates the Bet Awards '13 Identity
Troika has recently developed the identity for BET Networks' top-rated show, the BET Awards '13.
CuldeSac Creates Branding and Pop-up Store for Turia Marzen
CuldeSac has created a new identity and pop-up store for legendary Valencian beer Turia Marzen.
Bluemarlin Designs Packaging for Extreme Sport & Energy Drink
Bluemarlin has recently created the branding and packaging design for Extreme, a new brand from Vimto Soft Drinks.
Creative Anarchy: Call for Submissions
HOW Books is calling for submissions to be featured in a new book due for release in late 2014.
Bluemarlin Creates Identity for Forces Sauces
Bluemarlin has recently created a new identity for Forces Sauces condiment brand to support Stoll and The Royal British Legion.
Wikipad: RKS Designs Tablet That Leads a Double Life
RKS has recently designed the Wikipad, the high-end tablet with a detachable gaming controller. The firm led the design effort for the product, interface, branding and packaging.
New Study: What Your Car Says About Your Personality
A new Swedish research study on car brand, gender and personality shows that both personality and gender has an effect on the car you choose.
Pigeons and Pretzels: MoMA Challenges Branding Students
MoMA has recently collaborated with the School of Visual Arts to offer design students in Debbie Millman's MPS Branding Department the opportunity to develop, prototype and present a high-stakes international branding campaign for the MoMA Design Store's "Destination: NYC" collection.
Aesop Tells a Sweet Story
Aesop has come up with a playful, 'cheeky' design and campaign for Bristows Traditional Bonbons which includes: new packaging, POS and print.
Click Here: The State of Online Advertising
Adobe has today released a research on online advertising that polled both consumers and marketers in seven countries across the United States, Asia-Pacific and Europe and exposes new global insights into the effectiveness of online marketing.
Together Design Creates Branding for Personalized Muesli Concept Yoosli
Together Design has designed the brand identity and e-commerce site for muesli start-up Yoosli.
Pearlfisher Creates New Coconut Water Brand Unoco
Pearlfisher has created the brand identity, naming, tone of voice and packaging design for new raw coconut water brand, Unoco.
Brandinista: Behind The Brands
Some of the greatest brands owe their success to their brand story.
Pearlfisher London Creates the Brand Identity, Experience and Communications for The Library
Pearlfisher has created the brand strategy, naming, identity, interior design, brand experience and communications for The Library, an exclusive private members training club and London's first boutique gym, offering unlimited personal training, tailored nutrition and outstanding results.
The Pig Idea: Let Them Eat Waste
BuroCreative has recently developed the name, identity and website for The Pig Idea, an initiative that aims to put food waste back on the menu for British pigs and lobby to change European law in the long-term.
Sandstrom Partners Creates Brand Design for Unique Men's Pant Line
Sandstrom Partners recently completed a brand design for Bluff Works, a New York-based manufacturer of versatile pants for men, according to Sandstrom president Jack Peterson.
PantoneLIVE Puts P&G Iconic Brand Colors in the Cloud
Procter & Gamble, the company behind consumer brands including Gillette, Tide and Pampers, has implemented PantoneLIVE, a cloud-based color service, to improve operational efficiency in packaging execution.
Brandimage Creates New Brand Identity for G.H.MUMM
Brandimage has recently created a brand new look for G.H.MUMM Champagne House's entire classic range, led by the iconic Cordon Rouge cuvee.
Pearlfisher London Creates New Brand Strong
Pearlfisher has created the brand strategy, naming, identity, packaging, retail and digital communications for Strong, a range of high quality complex nutrients.
Blue Marlin Designs Packaging for New ZEO Flavours
Blue Marlin has recently created packaging for ZEO's three new enticing variants, aptly called Burst, Crush, and Zest.
BuroCreative Re-positions Wedgwood as Global Luxury Lifestyle Brand
BuroCreative has recently created a new campaign to re-position Wedgwood, the WWRD owned pioneering English tableware and home accessories brand, as a global luxury home and lifestyle brand.
Duffy & Partners Creates New Brand Identity for Mall of America
Duffy & Partners has recently created a new, dynamic brand identity for the world's largest retail complex, Mall of America.
Sullivan Creates Identity of Washington Ballet's Annual Gala
Sullivan recently created the identity for The Washington Ballet's annual gala: A Moveable Feast - The Hemingway in Paris Ball.
Trollback + Company Creates Brand Package for YEAH! TV Launch
Trollback + Company (T+Co) has recently created a cinematic branding package for YEAH! TV - AMC Networks recently launched the interactive streaming movie service.
dash design Develops Godiva's First Chocolate Kiosk
dash design has recently designed the Truffle Express, Godiva's first freestanding chocolate kiosk.
Pearlfisher London Creates New Global Brand Identity for Winsor & Newton
Pearlfisher has developed a new creative strategy and iconic brand identity for Winsor & Newton as part of a global relaunch for the brand.
Coley Porter Bell Creates Innovative Ultra Premium Gin Packaging for Beefeater
Coley Porter Bell has worked with Beefeater to create the proposition, name and packaging for a brand new hand-crafted gin.
Troika Creates Logo for Univision's Music Service Uforia
Troika has recently designed a signature logo for Univision's new music service and music app, Uforia.
Duffy & Partners Designs Branding for Summit Brewing Co. Union Series
Duffy & Partners has today unveiled the new design for Summit Brewing Company's Union Series.
Pearlfisher Creates Brand Strategy and Brand Identity for Mindful Meats
Pearlfisher has recently created the brand strategy, brand identity, packaging design, tone of voice and website template for a new challenger meat brand - Mindful Meats.
Frost Rebrands Historic Houses Trust as Sydney Living Museums
Frost* has collaborated with the Historic Houses Trust of NSW (HHT) to create a new brand to grow visitation and awareness of the leading cultural institution.
Top 25 Logos of the Past Half-Century
To observe its 50th anniversary of publishing, GDUSA is presenting selected results all year of a massive poll about who you respect and what you admire.
Sandstrom Partners Creates Brand Strategy and New Packaging for Speedo Product Lines
Sandstrom Partners has recently designed a revitalized brand strategy with new packaging for sports equipment manufacturer Speedo.
BuroCreative Designs the May Design Series Brand Identity
BuroCreative has recently designed the brand identity of the May Design Series.
Brandient Designs Identity and Packaging for Minima Moralia
Minima Moralia is a new collection of Domeniul Coroanei Segarcea wines, created by Brandient.
BMW Unveils New Sound Logo
BMW has introduced a new dynamic melody to serve as the brand's future audio calling card.
New Fisher-Price Brand Identity by Duffy & Partners
Duffy & Partners has recenlty completed a brand revitalization project for Fisher-Price.
Ms. Foundation: A Brand as Fierce as the Opposition
The Ms. Foundation for Women needed a powerful new positioning and identity to support an ambitious mission and increased visibility.
Bread and Bean Identity by April
April has recently created the identity and design of Bread and Bean, a funky North London cafe.
Base Creates Identity for NYCxDESIGN
Base has recently created the identity of NYCxDESIGN, the first annual twelve-day, multi-borough event showcasing all fields of design.
Be 13: Branded Environments Workshop
Be 13 is designed as an investigative day on the state of brand and identity in the built environment.
2013 REBRAND 100 Global Showcase
The REBRAND 100 Global Awards has unveiled its 2013 showcase, honoring the most successful rebrands worldwide.
Taxi Studio Designs Branding and Packaging for Sinebrychoff
Taxi Studio has recently repositioned and redesigned Golden Cap brand and packaging.
ArgyleXchange: Intrigue with a Capital X
Alphabet has developed a new brand identity, strategy and campaign aimed at driving Sydneysiders to a dining and nightlife precinct in The Rocks.
Pearlfisher New York Redesigns GoMacro
Pearlfisher New York has completed a redesign of the GoMacro brand including the brand identity and packaging graphics for the core MacroBar range - macrobiotic and vegan energy bars.
TEAMS Designs New ZLX Line for Electro-Voice
TEAMS has recently designed the new ZLX line of portable powered loudspeakers for Electro-Voice.
Sustainable Brands 2013: From Revolution to Renaissance
The 2013 Sustainable Brands conference, with a theme of "From Revolution to Renaissance," will be held on June 3-6, 2013, in San Diego, CA.
Casa Rex Develops New Mouthwash Packaging for Unilever
Casa Rex has created the packaging and global guidelines for Signal Expert Protection, Unilever's new mouthwash range.
Les Grands Vins de Colette Gets a Sophisticated Brand Vision and Strategy from Heat
Heat recently collaborated with California wine company "Les Grands Vins de Colette" to create a passionate brand story for the company's first offering.
Brandient Designs Packaging for Ubernuts
Pangram, a leading player on the pasta & snacks market in Romania, decided to enter the packaged nuts & seeds category and needed a new brand for that purpose.
The Dieline Package Design Conference 2013
The Dieline Conference 2013 will be held from June 23 to 26 at Moscone West, San Francisco, CA.
Pierini Creates Packaging for Stella Artois Noire
Pierini Partners has recently designed the packaging for the Stella Artois Noire, a new premium black beer brand.
Frost* Creates a Gateway for Success
Frost* has developed the brand strategy, name and identity for a major new commercial property development on a site at Mascot, near Sydney's international airport, soon to be vacated by Qantas.
Frost Creates Brand for the Woods at Four Seasons Sydney
One of the most anticipated new restaurants in Sydney's dynamic dining scene, The Woods, has opened at Four Seasons Hotel Sydney in The Rocks, with a brand strategy, name and identity developed by Frost*.
Brandimage Creates HOP!'s Visual Identity
Brandimage created the logo and the brand territory of HOP!, Air France's new low cost airline.