Branding Design News
Sandstrom Partners Rebrands Obeetee
Sandstrom Partners has recently created a new brand strategy and identity for Obeetee, a 92-year-old manufacturer of hand-knotted rugs from India.
Fabrica Creates Icograda 50th Anniversary Participatory Logo
Fabrica has created the participatory logo to be used by Icograda and its 200 member associations for all initiatives marking 50th anniversary of the organization.
Pearlfisher Creates Brand Identity and Packaging for Tria Beauty
Pearlfisher has created the brand identity, portfolio architecture and packaging for the range of skincare devices and topical products from Tria Beauty.
Blue Marlin Helps Green Saffron Spice It Up
Blue Marlin has developed a complete branding platform for spice specialist Green Saffron.
Webb deVlam Creates Clever, Useful and Adaptable New Packs for Westland
Webb deVlam has recently designed new packaging for Westland lawncare product range.
Geyrhalter & Company Creates Complete Brand Experience for Vimmia
Geyrhalter & Company recently partnered with LA-based fashion house Bordeaux for the market introduction of Vimmia, a new women's active wear line.
Pearlfisher Creates Identity and Packaging for Waitrose LOVE Life Prep & Portion Kitchen Range
Pearlfisher has created the name, tone of voice and graphic and structural packaging for Waitrose LOVE life Prep & Portion - an innovative new range of kitchen utensils that have been designed to help consumers with portion control and the preparation of healthy meals.
Droga5 and Frost* Collaborate to Rebrand OzHarvest
Frost* and Droga5 have recently collaborated to create a pro bono brand and identity for a leading food rescue charity, OzHarvest.
Interbrand and Nissan Challenge Students to Build a New Brand for Nissan's Sustainability Range
Interbrand, in collaboration with Nissan, have partnered with D&AD on their 2013 Student Award competition.
Oishii Creative Designs Show Open and Graphics Package for A-List Listings
Oishii Creative has recently designed the new show open and graphics package for "A-list Listings," an E! show that tours America's most desired dream homes, offering an up-close look at the extravagant designs and over-the-top amenities behind properties ranging from the "Home of the Future" to the "Over $40 Million" "Great Escapes" fantasy.
Sandstrom Partners Rebrands Recology
Sandstrom Partners has created branding for Recology, a large-and growing-Northern California-based waste management company.
Seymourpowell Designs Products & Product Identity for Korea Telecom
Seymourpowell has designed new products for kt's olleh range, and also delivered a comprehensive product identity across kt's entire olleh suite of 56 products.
Transform Awards 2013
Transform Awards, Europe's only dedicated celebration of rebranding, repositioning and brand transformation, is now open for entries for 2013.
University of California Engages Audiences with Onward California
Igniting the ambition of California and shining a light on the University of California system's powerful impact on society was the call to action from which the expansive Onward California public outreach effort was created.
Pearlfisher Creates Packaging Design and Brand Narrative for Crabtree & Evelyn
Pearlfisher has created the packaging design and fragrance stories for Crabtree & Evelyn's new 2012 Christmas Gift collection.
IDEAS: UCLA Launches New Architecture Program
UCLA Architecture and Urban Design has recently launched IDEAS, a new platform for cross-disciplinary research collaborations among students, faculty, industry and other partners that will radically question, challenge and expand the current parameters of architecture practice.
Brandimage Accompanies Lierac in Creating a Range of Treatment Products
Brandimage has created branding and packaging for Lierac Prescription, a treatment range which marries safety and dermatological effectiveness with the made to measure solutions of haute cosmetology.
Purpose Creates Branding for the Skills Show
Purpose has created the visual assets for the Skills Show, UK's largest national skills and careers event, to set school leavers on the road to career success.
Lambie-Nairn Renames and Rebrands Adoption Lobbying Group
Lambie-Nairn has created a new name and brand for Adopt a Better Way, the awareness organisation that promotes and supports change within the UK's adoption system.
Coley Porter Bell Creates Packaging for Chivas Brothers' Blend
Coley Porter Bell has designed the packaging for The Chivas Brothers' Blend - the newest permanent member of the Chivas Regal range.
Pearlfisher Designs the Brand Identity for Better Food Foundation
Pearlfisher has recently defined and created the strategy, name, tone of voice and iconic brand identity for Jamie Oliver's Better Food Foundation.
Red Dot Client of the Year 2012: Mercedes-Benz
Red Dot has named Mercedes-Benz as the Red Dot: Client of the Year 2012. The award acknowledges the particularly innovative and leading-edge marketing and communications work undertaken by the brand represented by the three-pointed star.
Fabrica Launches New Logo and Ad Campaign for Teachers Without Borders
Fabrica has created the new logo and the global print and video campaign for Teachers Without Borders (TWB), the leading non-profit organization involved in the field of international support and networking for education and teacher professional development.
Beyond Design Develops a Visual Brand Language for Zebra Technologies
Beyond Design worked with Zebra Technologies to develop a VBL that includes the right combination of design elements and provides a consolidated look and feel to deliver a consistent message across each of Zebra's product divisions.
The Parlour: JHP Creates a One of a Kind Store Concept
The Parlour, set in the basement of the fabulous headquarters of SPC Corporation, South Korea's largest restaurant chain operator, is a 'one-of-a-kind' restaurant that has become the place to be seen amongst Seoul's fashionista set and business high flyers.
Thomas Manss & Company Rebuilds the FH Brandenburg Identity
Thomas Manss & Company has created a new identity for German university Fachhochschule Brandenburg. The new symbol replaces the abstracted depiction of the college building with a mark that is less literal without betraying its roots.
Base Design Creates a New Visual Identity for Dandoy
Founded in 1829, Dandoy is a traditional Brussels bakery who prides itself with a rich heritage of savoir-faire and artisanal craftsmanship.
Logo Life: Life Histories of 100 Famous Logos
Logo Life features short histories of the logos of Apple, Coca-Cola, Nike, and ninety-seven other world-famous brands.
Cartils Designs New De Kuyper Exotique Range
Cartils has recently designed a new range of liqueurs for De Kuyper Royal Distillers. This new range of liqueurs has the potential to re-invent the cocktail environment and allows for the creation of modern interpretations of old favourites.
Blue Marlin Creates Branding and Packaging for ZEO
ZEO, the debut product from Freedrinks, has been given a spectacular brand expression by integrated brand design agency Blue Marlin.
Frost Develops Brand Strategy & Identity for Sydney Hotel's New Bar, Grain
Four Seasons Hotel Sydney has launched its high-profile new George Street bar, GRAIN, with its brand strategy, naming, a bespoke typographic identity and design created by Frost*.
Holmes & Marchant Creates New Branding and Packaging for PERK!ER
Holmes & Marchant has recently completed new brand identity and pack labels for PERK!ER, a new gluten and wheat-free food brand. The brand's range of bread and treats will be in store from September 29.
Team One Creates Branding and Packaging for Icelandic Glacial Water
Team One has created a complete brand identity, label and carton design for Icelandic Glacial Water.
Product Ventures Creates New Design for Dr. Scholl's Active Series
Merck approached Product Ventures to design a premium line of insoles specifically targeting the high performing athlete looking for enhanced foot support.
Stranger & Stranger Launches New Range of Wine Designs
Stranger & Stranger have teamed up with winemaker Truett Hurst and retailer Safeway to launch an innovation initiative aimed at spicing up the look of the wine shelves.
Purpose Completes Brand Identity for Global Recruitment Company
Purpose has completed an extensive rebranding for Macdonald and Company, a global recruitment group working in the real estate, built environment, energy and environmental sectors.
The Allotment Rebrands the Donkey Sanctuary
The Allotment has recently rebranded The Donkey Sanctuary. The project began nearly 12 months ago and has culminated in a new identity and proposition based on the Charity's core purpose, which is: 'Selfless care and devotion' to mules and donkeys worldwide.
The Scent of Colours: An Artist's Blessing
The Avant/Garde Diaries, a digital interview magazine which documents personal views on the avant-garde, has recently interviewed Dawn Goldworm, the Scent Director of the Paris and NYC-based olfactory branding company 12.29.
Beyond Design Creates Global Identity for MEA
Beyond Design has created new global identity for MEA, an industry leader in the design and manufacture of high performance industrial actuators.
Casa Rex Creates New Packaging Design for Dove Advanced Care Range
Casa Rex developed a new packaging design for the Dove Advanced Care deodorant range in the Latin American market.
Sandstrom Partners Completes Rebrand for Kobrick Coffee Company
Sandstrom Partners has recently completed a rebrand for Kobrick Coffee Company, a 92-year-old artisanal roaster of coffee for many of New York City's finest restaurants.
Duffy & Partners Designed New Brand Identity for Brewery Ommegang
Duffy & Partners unveiled its newest identity design for Brewery Ommegang. Duffy's design embodies the balance of Belgian tradition and heritage with American imagination and innovation.
The Flavour Collective: Holmes & Marchant Creates Packaging Design and a New Sub-brand for Douwe Egberts
Douwe Egberts launched a new range of flavoured instant coffee with packaging design and sub-brand developed by Holmes & Marchant.
Williams Murray Hamm Creates Branding for Recipease
Williams Murray Hamm has created branding and graphics for Jamie Oliver's flagship store Recipease, due to open in London's Notting Hill Gate mid-August.
Style Media Gets a Makeover from Gretel
NY-based creative production company Gretel worked with Style's strategists and executives to craft a new brand image for the network with energy, versatility, personality, and, above all, style.
Goettsch Partners Unveils New Brand Identity
Goettsch Partners (GP) has launched a new brand identity, which recognizes the firm's strategic expansion from a practice working primarily in and around Chicago to one that designs globally, with projects spanning four continents and more than 40 cities.
Pierini Redesigns Rexona Men Line
Rexona launched a renewed line with a new image, more masculine and technological, designed by Adrian Pierini. The new layout enhances the high effectiveness the brand has, with more angular shapes and a major role of the color black, which highlights the tic, symbol of the brand.
Independence Blue Cross Reveals New Brand Position and Visual Identity
Independence Blue Cross (IBC) unveiled a new brand position and advertising campaign that highlights the benefits of a better coordinated health care system that places members' health and wellness at the center of everything the company does.
Leahy Brand Design Creates Online Brand Experience for Whitworths
Leahy Brand Design (LBD) designed a new website for Whitworths to guide and encourage the increasing trend in home-baking, with lots of tips and recipe ideas that inspire and bring a little happiness into peoples lives.
The Art of Logo Design: New PBS Off Book Episode
Off Book, a web series from PBS that explores cutting edge art, released its latest episode "The Art of Logo Design."
Taxi Studio Reimagines Somersby for the UK Market
Leading brewer and drinks supplier, Carlsberg UK, has planted a stake in the apple orchard ground with the national launch of a new mainstream cider brand 'Somersby' with design and strategy from multi award-winning UK brand agency Taxi Studio.
Winners of the 2012 European Design Awards
The ED-Awards unveiled the winners during an awards ceremony that took place at Bio Rex, an iconic architectural monument of Helsinki.
Disrupt & Delight: Five Principles for Sustainable Brand Innovation
BBMG has recently released a new white paper titled "Disrupt & Delight: Five Principles for Sustainable Brand Innovation." The booklet leverages BBMG's recent experience helping clients embed sustainability into the branding and marketing functions to create shared value.
Brandient Completes Bitdefender Enterprise Global Rebranding
After completing Bitdefender corporate rebranding and Bitdefender Consumer Products rebranding, Brandient completed the final chapter of the process: Bitdefender's Enterprise division rebranding.
Carter Wong Designs Multi-cultural Yogurt Drinks Packaging and Brand Makeover for Bio Green Dairy
New branding and packaging by London design company Carter Wong for Bio Green Dairy has helped the Middlesex based producer achieve instant market penetration with an extended product range of real fruit yoghurt smoothies and exciting Asian-inspired Lassi yoghurt drinks.
Geyrhalter & Co Launches the Geyrhalter Wine Group
Geyrhalter & Company has recently launched Geyrhalter Wine Group, a specialized division catering solely to the wine industry.
Troika Completes NBC Sports Identity Relaunch
NBC Sports Group - the newly formed entity resulting from the Comcast and NBC Universal merger - has teamed up with brand consultancy & creative agency Troika to establish the group's brand platform, rebrand Versus to NBC Sports Network, and deliver elements to unify the identity of signature properties including the Olympics, Sunday Night Football, NHL on NBC, horseracing's Triple Crown, and Tour de France.
Market Research Society Unveils Brand Identity by Purpose
The Market Research Society (MRS) has undergone a major re-branding programme to communicate the membership organisation's pivotal role as a dynamic global industry champion.
Casa Rex Created New Packaging Design for Timotei of Unilever Russia
Casa Rex has completed its first project for Unilever Russia, a new packaging designs for the personal care brand Timotei. The project comprises the redesign of the shower gel, hair care and soap bar ranges.
Trollback + Company Created a New Logo and Branding Package for TV Land
Trollback + Company teamed up with TV Land for their fourth branding project and first logo reinvention in the network's 16-year history. The new look, accompanied by the tagline, "Laugh More" first aired May 9th.
Giffgaff Spreads the Love with Echo
giffgaff, the SIM only mobile network, has worked with design and branding consultancy Echo to provide its members with a fresh approach to SIM card packaging which matches its community ethos.
NYSE Euronext Launches New Brand Identity Developed by Interbrand
Interbrand created a new brand identity for NYSE Euronext. The new identity was unveiled at all NYSE Euronext exchanges and other locations around the world as well as online at NYSE website.
Mohawk Unveils New Logo and New Brand Designed by Pentagram
Mohawk, formerly Mohawk Fine Papers, unveiled its new logo. The new M is the centerpiece of a dynamic branding system created by Pentagram, to signal the dramatic changes underway as this 81 year-old company reinvents itself to thrive in today's digital world.
Taxi Studio Created New Branding and Packaging for Tumult
Tumult is a new adult fermented non-alcoholic drink made by Coca-Cola, that has been specially crafted to be consumed with food.
Hangar Design Group Designs New Packaging for the Bortolo Nardini Distillery
Hangar Design Group has designed the new packaging for the prestigious Grappa Riserva 15 Anni of the oldest Italian distillery Bortolo Nardini, established in Bassano del Grappa.
Pearlfisher New York Appoints Hamish Campbell to the Role of Creative Director
Pearlfisher New York announced that Hamish Campbell has been appointed to the role of Creative Director. Hamish joins Pearlfisher New York from international design agency Lewis Moberly.
Jannuzzi Smith Rebrands Cinematheque Suisse
Jannuzzi Smith have unveiled the new logo and visual identity for Cinemathèque suisse: the official Swiss archive of film and the moving image - effectively the country's audiovisual memory.
Germany + Brazil 2013-2014 Identity by Thomas Manss & Company
German Foreign Minister Guido Westerwelle has launched the symbol for "Germany and Brazil 2013-2014" - a project that aims to strengthen the ties between the two countries.
TypeCast Webinar: What Type is Your Logo? with Jeff Fisher
The selection of the appropriate type for your logo design may determine the success of the image in representing a business, organization or event.
Seymourpowell Creates New Look for Nestle Purina's PRO PLAN Catfood Brand
Seymourpowell has unveiled the new packaging designs and visual identity for the Nestle Purina PRO PLAN Cat brand.
Echo Designs Limited Edition Carling Zest
Echo has designed the branding, primary and secondary packaging for Carling's innovative new summertime beer, Carling Zest - a beer brewed with a light, citrus flavour.
Frost Teams with Matt Moran to Brand a Slice of Sydney Dining
Matt Moran's much anticipated new restaurant development on the former Prunier's site in Sydney's leafy Woollahra, will launch this month with an identity and branding designed by leading agency Frost.
International Design Alliance Unveils New Visual Identity for the IDA Congress
Icsid, Icograda, and IFI unveiled the new visual identity for its biennial IDA Congress. Designed and developed by Pentagram, the new look focuses on an artistic restructuring of Pangaea, a theory of Greek origin meaning "all lands" in support of the idea that at one time, all of the earth's continents were once a single landmass.
Webb deVlam Gets to the Heart of Brand Identity for NayaMed
New medical device company NayaMed appointed Webb deVlam to develop its comprehensive brand identity programme that reflects the simplicity of its pacemakers and defibrillators.
European Design Awards 2012
The European Design Awards 2012, a comprehensive annual awards program that recognizes the best of graphic design, illustration and digital design in Europe, is now open for entries.
Ramp Creative Receives Honors From The TDC58 Competition
The Agostoni Chocolate logomark, designed by Ramp Creative, was recognized by the Type Directors Club for typographic excellence.
Design Museum Shop Identity by Spin
Spin has created a new identity for the stationery and packaging of The Design Museum shop.
Pureology Products Relaunch in Innovative Multi-Task Bottle Designed by Robert Bergman
L'Oreal's Pureology brand professional products have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.
Panasonic Personal Grooming Tools Return to Target in New Packaging by The Goldstein Group
Panasonic's line of feminine power handheld personal tools recently returned to Target stores in newly redesigned packaging created by The Goldstein Group.
Coley Porter Bell Adds Value and Personality to Morrisons' Value Range
Coley Porter Bell has rebranded Morrisons' entry level 'value' range as part of the retailer's strategic overhaul of its own-brand offering.
Carriageworks Moves Forward Into Sydney's Cultural Landscape with a Major Brand and Communications Overhaul
Carriageworks, a major Sydney based arts organisation delivering an innovative contemporary program, has launched its 2012 season with a new identity and an integrated campaign aimed at putting the institution on the international cultural map.
A New Year: A New Definition of Luxury
Although luxury prevails as the champion recession-proof market segment, these last three down years have none-the-less created a dramatic shift in the definition of luxury.
Casa Rex Rejuvenates a Traditional Toothpaste Brand From China
Casa Rex has redesigned the Unilever Chinese toothpaste brand - Zhong Hua. The branding was refreshed by repositioning the logo diagonally, adding rounded corners, creating a three-dimensional effect and including a smile-shaped icon; all of which help towards making the brand look more cosmetic and modern, as well as making it more relevant within the context of the Oral Care category.
A Brand for a New Kind of Merchant Banking
Red Antler has completed a new branding project for CoRise, a new merchant banking venture that leverages specialized industry experience and capital markets knowledge to identify and invest in emerging technologies.
Cartils Redesigns Snow Queen Vodka
Snow Queen Vodka is not only one of the world's most premium vodkas; it's also one of the world's very best. Cartils carefully set out a strategy to reinforce the super-premium positioning, while increasing the brand impact of the Snow Queen identity.
Transform Awards 2012
The Transform Awards for rebranding, repositioning and brand transformation are currently accepting entries.
Unilever Dresses Up Its Calve Dressings Range with Russian Brand Relaunch
Brand development agency Anthem Worldwide has undertaken a major brand refresh for Unilever's Russian dressings brand, Calve, which encompasses four sub ranges: mayonnaise, ketchup, salad dressings and sauces.
Logo Inspired by Frosting: Retro-infused Re-Branding
While looking back to inspire the future isn't a completely radical approach to branding, Red Antler - a branding and design consultancy based in DUMBO - recently took this idea and infused a personal touch for the California-based chain of bakeries, SusieCakes.
Wolff Olins Unveils New NBCUniversal Green is Universal Logo and Brand Identity
Every year since 2007, Green is Universal (NBCUniversal's environmental initiative) not only works to constantly improve internal "greening," but also raises awareness with consumers.
Brand Memory Game
Trademarks are registred in our heads every day. Not so much in paper contracts, but in our heads.
Coley Porter Bell Rebrands RBS Coutts as Coutts
Coley Porter Bell has been working with Coutts to create an engaging brand positioning and identity.
Pearlfisher Refreshes the Packaging for Help Remedies
Pearlfisher has refreshed the packaging for Help Remedies - the New York City-based boutique pharma company and creator of minimalist medicine - as part of Help's national Take Less campaign.
Audio Branding Congress 2011 Unveils Nominees to Present Audio Branding Cases
The Audio Branding Academy has announced the six finalists chosen by the Award Jury to present their cases for the Audio Branding Award 2011.
Cartils Creates Limited Edition for Iconic Vodka Brand Danzka
Cartils has developed a limited edition for DANZKA Vodka. The premium vodka brand's new bottle will be available to travel retail from October 2011 and underlines Cartils' track-record for creating effective special edition designs for the beverage sector.
Coley Porter Bell Overhauls John West Brand
Coley Porter Bell has given John West a complete makeover with a new positioning and new packaging designs to help it reassert its leadership of the canned fish market.
Impossible Creates Brand Look for Discovery's New Channel Velocity
Yesterday, Discovery Communications launched Velocity, a new HD-only television channel tailored to upscale men.
Trollback + Company Designs DirecTV's Audience Network
Trollback + Company created the brand design for DirecTV's latest initiative, the Audience Network.
Wolff Olins and Asian Art Museum Unveil New Brand for Museum
Early next month, the Asian Art Museum of San Francisco will unveil a new brand developed in collaboration with global brand and innovation firm Wolff Olins.
Troika Delivers Network Refresh for Canada's Citytv
Troika has teamed up with Canada-based Citytv, a subsidiary of Rogers Communications, to refresh the network's on-air identity.
Futuristic Films Captures the Soul of the Osiris Brand
Innovative skate brand Osiris shares the vibe of their brand in a new campaign directed by Nicholaus Goossen of Futuristic Films.